Dealer Marketing Manager

Location: Mumbai

We are looking for candidates who have built their careers in ATL/BTL or integrated advertising agencies and have subsequently moved into digital agencies , giving them a strong understanding of both traditional and digital marketing ecosystems.

Location: Mumbai

Preferred Background

We are looking for candidates who have built their careers in ATL/BTL or integrated advertising agencies and have subsequently moved into digital agencies , giving them a robust understanding of both traditional and digital marketing ecosystems.

Candidates with experience handling dealer marketing portfolios for automobile brands such as Mahindra, Maruti Suzuki, Tata Motors, Hyundai, Toyota, MG Motor, Kia, Honda , or those who have worked with used car platforms (Cars24, Spinny, OLX Autos, CarDekho) and leading dealership networks ( Nexa, Wasan, Popular, Sai Service, Landmark, etc. ) will be highly preferred.

We are seeking an experienced and strategic Dealer Marketing Manager to drive marketing initiatives across dealership networks for a leading automobile brand. The role requires a strong understanding of dealer ecosystem marketing, digital media, local area marketing, and BTL activations.

The ideal candidate will act as a bridge between the brand and dealer network, providing strategic guidance on digital marketing initiatives, campaign planning, dealer engagement programs, and performance optimization.



The candidate should possess hands-on knowledge of Meta and Google advertising platforms and be capable of advising dealers on maximizing local marketing effectiveness while ensuring alignment with overall brand objectives.

Key Responsibilities

Dealer & Brand Marketing Management

- Serve as the primary liaison between the brand team and dealership network for all marketing initiatives.
- Partner with dealers to understand local business objectives and develop customized marketing recommendations.
- Ensure effective implementation of national and regional marketing campaigns at the dealer level.
- Drive consistency in brand communication across dealer marketing activities.

Digital Marketing & Performance Monitoring
- Guide dealership teams on best practices across Meta Ads, Google Ads, Search, Display, Video, and Local Campaigns.
- Analyze campaign performance and provide actionable recommendations to improve lead generation and ROI.
- Monitor digital marketing metrics and prepare regular performance reviews for stakeholders.
- Support dealers in optimizing media investments and improving campaign effectiveness.

Local Area Marketing & BTL Activations
- Conceptualize and execute dealership-level BTL initiatives, events, product launches, test-drive events, roadshows, and local activations.
- Recommend innovative dealer engagement programs to drive footfalls and lead generation.




- Ensure alignment of dealer marketing activities with overall brand strategy and business objectives.

Stakeholder & Agency Management
- Coordinate with internal brand teams, dealerships, creative agencies, media agencies, and vendors.
- Manage agency deliverables, timelines, and quality of execution.
- Build strong relationships with dealer principals and dealership marketing teams.

Budgeting & Reporting
- Manage dealer marketing budgets and monitor utilization.
- Track marketing spends and ensure effectiveness of investments.
- Prepare weekly, monthly, and quarterly reports on dealer marketing activities, campaign performance, and key business metrics.
- Provide market intelligence, competitive analysis, and actionable insights.

Qualifications & Experience
- 4+ years of experience in dealer marketing, automotive marketing, integrated marketing, or digital marketing.
- Experience working in ATL/BTL/integrated agencies with subsequent exposure to digital agencies preferred.
- Prior experience handling automotive clients or dealership networks is highly desirable.
- Robust understanding of:
- Meta Ads (Facebook & Instagram)
- Google Ads (Search, Display, YouTube)
- Performance Marketing
- Local Area Marketing (LAM)
- BTL Activations
- Lead Generation Campaigns
- Strong analytical and reporting skills with the ability to derive meaningful insights from campaign data.
- Excellent stakeholder management, communication, and presentation skills.
- Experience managing multiple vendors, agencies, and dealership stakeholders.

📌 Dealer Marketing Manager (Mumbai)
🏢 PUBLICIS GROUPE
📍 Mumbai