Position: Sales Training Manager
Department: Sales / Learning & Development
Location: Ahmedabad / Onsite
Employment Type: Full time
Reports To: Head of Sales / Management
Job Summary
We are looking for a Sales Training Manager responsible for strengthening the capabilities and performance of the sales team through structured training, regular sales-call audits, performance gap identification, and continuous coaching.
The role will focus on understanding whether sales team members are following the defined sales process, communication standards, pitching methodology, objection-handling approach, follow-up process, and conversion practices.
The Sales Training Manager will identify gaps through call audits, performance data, and individual interactions, develop targeted training programs, and ensure that the training provided translates into measurable improvement in sales performance.
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Key Responsibilities
Sales Training & Development
Conduct regular training, refresher training, and coaching sessions for the sales team.
Prepare structured training programs based on the team's current requirements and performance gaps.
Train sales executives on:
Sales process and SOPs
Lead qualification
Client communication
Pitching and presentation
Discovery/questioning techniques
Objection handling
Negotiation skills
Follow-up methodology
Closing techniques
CRM/process compliance
Conduct onboarding training for newly joined sales employees.
Conduct refresher sessions whenever gaps or process deviations are identified.
Sales Call Auditing
Regularly audit sales calls to evaluate the quality and effectiveness of sales interactions.
Review calls to identify:
Communication gaps
Incorrect information shared with clients
Poor discovery/questioning
Weak sales pitch
Lack of product/service understanding
Improper objection handling
Missed sales prospects
Poor follow-up commitments
Deviation from the defined sales process