- Configure and manage Adobe Customer Journey Analytics (CJA) for cross-channel customer insights.
- Design data views, dimensions, calculated metrics, dashboards, and reports.
- Integrate and transform online/offline data within Adobe Experience Platform (AEP).
- Ensure data accuracy, governance, security, and compliance.
- Deliver actionable insights to improve customer experience and ROI.
- Support A/B testing and analytics experiments to optimize customer journeys.
- Collaborate with Marketing, Product, IT, and Data teams to meet business objectives.
- Stay current with CJA/AEP capabilities and drive tool adoption.
- Provide training, documentation, and support to internal teams.
Required Skills and Experience:
- Bachelor’s degree in Computer Science, Data Analytics, Marketing, or related field.
- 3+ years of experience in analytics or data engineering roles,
preferably with:
- Adobe Customer Journey Analytics (CJA)
- Adobe Analytics
- Other analytics tools such as Google Analytics, Tableau, or Power BI
- Robust understanding of data modeling, SQL, and ETL processes.
- Proficiency in programming languages such as Python or R for data manipulation and analysis.
- Hands-on experience with visualization tools to build dashboards and reports.
Preferred Skills:
- Experience with Adobe Experience Platform (AEP) and its components (e.g., Real-Time CDP, Journey Orchestration).
- Familiarity with data integration tools such as Kafka, Azure Event Hubs, or AWS Glue.
- Knowledge of A/B testing frameworks and decision science.