Role: AVP - Creative Director

Location: MG Road, Gurgaon

Full-time, in-office role A leading Mumbai-based agency looking for a Creative Director dedicated to their retainer client - one of the largest alcobev companies in the world. This role is based out of the client's office in Gurgaon.

Role Overview

We are looking for a visionary Creative Director – Social Media to lead our creative strategy and execution across platforms.

This role requires a deep understanding of digital storytelling, platform-native content, cultural trends, and audience engagement. You’ll be responsible for shaping the creative direction for brands, ensuring our social media presence is cutting-edge, compelling, and aligned with business objectives.

Key Responsibilities

1. Creative Strategy & Vision

- Define and drive the creative vision for social media content across platforms (Instagram, YouTube, X, LinkedIn, Snapchat, Discord etc.).
- Develop platform-first content strategies that balance brand storytelling with audience engagement.
- Collaborate with strategy and brand teams to craft high-impact creative campaigns.
- Ensure content aligns with brand voice, tone, and visual identity while pushing creative boundaries.

2. Content & Execution

- Build and oversee concept development, scripting, and production for social media campaigns.
- Lead a team of writers to create high-quality, engaging content.




- Work closely and in collaboration with client servicing, media, design and strategy teams to ensure creative solutions are insight-driven and performance-oriented.
- Collaborate with influencer marketing teams to develop co-branded content strategies.
- Maintain a strong pulse on trends, formats, and platform algorithms to inform content innovation.
- Partner with external creators, agencies, and production teams to bring campaigns to life.

3. Leadership & Hiring

- Manage and mentor a multidisciplinary creative team, fostering a culture of experimentation and excellence.
- Identify, recruit, and onboard top creative talent to strengthen the team’s capabilities.

4. Performance & Optimization

- Analyze content performance metrics and audience insights to refine creative approaches.
- Experiment with emerging formats, AI tools, and interactive content to drive engagement.
- Optimize creative workflows to improve efficiency and output quality.

5. Work Across Teams

- Partner closely with the Gurgaon brand team and the rest of the Mumbai agency team to ensure creative alignment across all campaigns.
- Drive creative thought leadership with both client and internal teams.
- Work with the media & analytics team to define social KPIs, and ensure the creative process — through production and post-campaign — stays accountable to them.

📌 Creative Director - Social Media | Digital and Creative Agency (Gurugram)
🏢 Katapult
📍 Gurugram