Copywriter -FREED

We’re not looking for someone who can just “write content.”

We’re looking for someone who wants to build a brand with words.

At FREED, we’re building one of India’s 1st borrower facing brand - helping everyday borrower break free from loan stress, recovery harassment, and loan anxiety.

This role is for someone who understands that:

A good line can change perception.

A good script can create trust.

And sometimes, even one simple sentence inside an app can make someone feel understood.

What you’ll do· Write ad scripts, reels, landing pages, social posts, performance ads

· Craft app copy, UX writing, onboarding flows, notifications, microcopy, and customer journeys

· Simplify complex financial situations into clear, human communication





· Work closely with design, product and growth team

· Help shape how borrowers emotionally experience the FREED platform

What we’re looking for· Someone who can write conversational Hindi + English naturally

· Strong understanding of storytelling, consumer psychology, and digital behaviour

· Ability to write both emotional brand work and clean, intuitive UX copy

· Someone who knows that good UX writing is not decorative - it reduces confusion and builds trust

· Robust instinct for hooks, retention, and clarity

📌 Copywriter (Gurugram)
🏢 Freed
📍 Gurugram