Company Description novio is a fintech company focused on making credit simple and inclusive for people across India who primarily use UPI but lack access to traditional credit cards. By offering a premium RuPay credit card backed by a small Fixed Deposit, novio enables users to access credit without income proofs, prior credit history, or complex eligibility checks. The credit card can be linked instantly to UPI for seamless everyday payments while the Fixed Deposit continues to earn competitive interest.

Beyond access to credit, novio provides a comprehensive payments and rewards ecosystem, including UPI payments, high rewards rates, travel and lounge benefits, and instant redemption on top brands. The company is committed to helping users build stronger credit profiles, financial confidence, and long-term financial growth.

Role Description The Copy Writer will create clear, compelling, and brand-aligned copy for marketing campaigns, product communication, in-app messaging, website content, and social media. Day-to-day responsibilities include drafting and refining copy for digital and offline assets, collaborating with marketing, design, and product teams, and adapting messaging for different audiences and channels.



The role also involves writing and polishing press releases, ensuring consistent tone of voice, and maintaining high standards of grammar and accuracy.

This is a full-time, on-site position based in Mumbai.

Qualifications

- Strong Writing skills with experience crafting clear, engaging, and customer-focused copy.
- Proficiency in Communication, including the ability to translate complex financial concepts into simple, accessible language.
- Experience with Press Releases, including structuring announcements and working with media or PR teams.
- Excellent Proofreading abilities, with attention to detail, grammar, and brand consistency.
- Understanding of Marketing principles and experience supporting campaigns across digital channels.
- Bachelor’s degree in Communications, Marketing, Journalism, English, or a related field, or equivalent practical experience.
- Prior experience as a copywriter in fintech, financial services, or consumer tech is an advantage.
- Ability to work on-site in Mumbai, manage multiple projects, and meet deadlines in a rapid-paced environment.

📌 Copy writer (Mumbai)
🏢 novio
📍 Mumbai