Leadwell Digital is a Toronto-born, fully digital consultancy working with businesses around the world to build stronger brands, smarter marketing strategies and sustainable growth.

We're looking for a Marketing Copywriter to join us on a remote basis for 20-25 hours per week.

This role is for someone who really knows how to write marketing content from different voices and angles. We are not looking for someone who heavily relies on AI to produce material.

We want someone who understands the marketing funnel, how thought leadership builds trust at the top, how content nudges someone toward a conversation in the middle and how copy actually helps close deals at the bottom and who can turn ideas, insights, and business objectives into content that does that work, while still reading like something people genuinely want to read.

This includes the ability to write convincingly in someone else's voice, whether that's a founder, an executive, or an individual brand.

To apply, please include links or writing samples from your current/previous experiences. Applications without samples will not be considered.

What you'll be doing

- Writing social media content, particularly for LinkedIn - often ghostwriting in a founder's or executive's personal voice
- Writing copy for email marketing campaigns across B2B and B2C
- Developing and executing LinkedIn content strategies built around the funnel - from top-of-funnel thought leadership to content that supports pipeline and closing
- Writing strong hooks, posts, captions, thought leadership, and marketing copy that build credibility and drive people toward a conversation
- Helping develop and maintain brand voice, messaging,



and positioning - including matching an individual's specific tone and way of speaking
- Creating content strategies and calendars based on business objectives, audience insights, and where prospects are in their buying journey
- Tracking content performance and identifying what's working, what's not, and why - including what's actually contributing to leads and conversations, not just engagement
- Using data, trends, and audience insights to improve content and sharpen strategy
- Staying on top of current marketing and LinkedIn trends, and knowing which ones are actually worth using versus noise
- Experimenting with new formats, topics, hooks, and creative approaches
- Editing basic short-form video content for LinkedIn, Instagram, YouTube and other platforms
- Working with the team and clients to turn ideas and expertise into compelling, strategically-placed content

What we're looking for Exceptional writing and copywriting skills are the #1 requirement. You should be able to:

- Write clearly, naturally, and with personality - in your own voice and in someone else's
- Capture attention with solid hooks
- Turn complex ideas into simple, interesting content
- Adapt your writing to different audiences, industries, and brand voices
- Write for both B2B and B2C audiences
- Understand what makes people stop, read, engage, and take action — and eventually reach out or buy




- Edit your own work and know when copy needs to be sharper, shorter, or stronger

Alongside that, you should genuinely understand marketing - not just content:
- Solid grasp of the marketing funnel and how content strategy differs at each stage (awareness, consideration, decision)
- Understanding of how thought leadership content builds credibility and eventually contributes to lead generation and closed deals — this isn't just about getting likes
- Comfort working with social media analytics and performance data, and connecting content performance back to business outcomes
- An eye for current marketing and content trends, with the judgment to know what's actually useful versus a fad
- Experience developing content or social media strategies grounded in audience and business objectives, not just a posting calendar

You should also have:
- Hands-on experience with social media marketing
- Strong understanding of LinkedIn and how content performs on the platform
- An understanding of branding and brand voice
- Basic short-form video editing skills
- Strong organizational skills and the ability to work independently in a remote environment

A big plus Experience working with B2B/B2C brands, professional services, technology, finance, or other industries. Experience ghostwriting for individuals or founders specifically. Experience contributing to lead generation or sales enablement content.

Experience using AI tools is also a plus, but we're looking for someone who knows how to use AI without making everything sound like AI.

If that sounds like you, we'd love to hear from you.

Remote position

📌 Copywriter and Content MarketerB &C) (India)
🏢 Leadwell Digital
📍 India