D2C BRAND TEAM / HIRING BRIEF

BRAND &
MARKETING MANAGER

01

Brand &
Marketng Manager

Job Tile

Brand &
Marketing Manager - D2C / E-commerce

Role Overview

We are looking for a Brand &
Marketing Manager who can take ownership of how the brand looks, feels and communicates across social media, website, campaigns, advertisements and other customer touchpoints.

This person should be able to take a growing brand and make it look and feel like a professionally built, premium consumer brand.

Key Responsibilites
Build and maintain overall brand positioning and identity
Plan monthly and weekly marketing campaigns
Develop Instagram and social media content direction
Plan Reels, posts, Stories and campaign themes
Research competitors and leading D2C brands
Ensure consistency across website, advertisements, social media and influencer content
Review creative work before it goes live
Work closely with copywriters, editors, designers and performance marketers
Plan product launches,



promotional campaigns and seasonal campaigns
Develop content pillars and brand guidelines
Improve overall perception and visual quality of the brand
Analyse customer feedback, reviews and social comments
Identify recent marketing prospects
Coordinate the overall creative and marketing calendar

We Are Looking For Someone Who
Understands branding, marketing and consumer psychology
Has robust creative judgment
Understands premium D2C brands
Can differentiate between average content and high-quality brand communication
Understands Instagram and modern social media
Can lead creative discussions and give clear feedback
Is comfortable taking ownership instead of waiting for instructions

Preferred Experience

25 years in D2C, consumer brands, beauty, personal care, FMCG, pet care, fashion, lifestyle or similar categories.

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📌 Brand Marketing Manager Delhi (India)
🏢 Vishal kumar
📍 India