You won't be running a posting schedule. You won't be chasing reach. Our clients are fund managers, family offices and DIFC founders, people who lose more from one bad post than they gain from fifty positive ones.
So the work is deciding what a post has to accomplish before anyone writes it. Reading the performance data honestly enough to kill a lane that isn't working. Planning around compliance lines instead of into them. And telling accomplished people,
out loud, when something they want to publish is a bad idea.
If you've ever been the person in the room arguing for fewer posts, we should talk.