Company Description Bubz Functional Beverages Private Limited is a new-age beverage company creating India’s next generation of better-for-you sodas. Its flagship brand, Bubz, offers “Real Soda.

Unreal

Benefits.” with each 250ml slim can delivering 6g of prebiotic fiber for gut health, zero added sugar, no preservatives, and no artificial colors, naturally sweetened with monk fruit and under 15 calories. The brand currently features four flavors—Classic Cola, Lemon Lime, Citrus Orange, and Strawberry—designed for conscious consumers including Gen Z, young professionals, and fitness enthusiasts. Bubz focuses on D2C, quick commerce, and modern trade channels, combining functional benefits with premium, lifestyle-friendly packaging. The company is dedicated to making functional beverages mainstream in India without compromising taste, experience, or aspiration.

Role Description The Content Strategist role at Bubz Functional Beverages is a full time, on-site position based in Mumbai.

The Content

Strategist will develop and own the brand’s content strategy across digital channels, including website, social media, email, and D2C platforms, ensuring consistent messaging aligned with brand positioning and marketing objectives. This role involves planning editorial calendars, briefing and collaborating with designers, writers, and marketing teams, and managing content workflows from ideation to publication.

The Content

Strategist will analyze performance metrics, optimize content based on data insights,



and experiment with new formats to engage target audiences such as Gen Z, young professionals, and fitness enthusiasts. Day-to-day responsibilities include content development, copywriting for campaigns and product communication, maintaining content repositories, and supporting go-to-market initiatives across quick commerce and modern trade.

Qualifications

- Strong skills in Content Strategy and Content Development to design and execute cohesive, data-informed content plans across channels.
- Experience with Content Management, including editorial planning, workflow coordination, and maintaining organized content libraries.
- Proficiency in Web Content Writing and Writing, with the ability to craft clear, engaging, and brand-aligned copy for digital platforms.
- Background in brand or digital marketing, preferably in FMCG, beverages, or consumer lifestyle brands.
- Ability to interpret analytics (e.g., website, social media, campaign performance) and translate insights into actionable content improvements.
- Excellent communication and collaboration skills, comfortable working cross-functionally with design, marketing, and sales teams.
- Strong attention to detail, time management, and the ability to handle multiple projects in a fast-paced environment.
- Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field; relevant certifications in digital marketing or content strategy are a plus.

📌 Content Strategist (Mumbai)
🏢 Bubz functional beverages private
📍 Mumbai