Content Lead – Video & Social MediaCompany: Trendy Traders Academy

Location: Bengaluru – On-site

Employment Type: Full-time

Compensation: ₹5 LPA, based on experience

Reports To: Founders / Marketing Head

About Trendy Traders AcademyTrendy Traders Academy is a stock-market education company focused on making trading and investing education practical, accessible and engaging.

We are looking for a hands-on Content Lead who can build a consistent, high-performing content engine across Instagram, YouTube and other relevant digital platforms.

Role OverviewThe Content Lead will own the complete content process—from strategy and ideation to scripting, shooting and coordinating with the video editor.

This is not simply a social-media posting role. The person will be responsible for creating content that improves reach, builds authority, grows the audience and generates qualified leads for the academy.

Key ResponsibilitiesContent Strategy

- Develop monthly and weekly content plans aligned with business and enrolment goals.
- Identify relevant content pillars, recurring series and campaign opportunities.
- Research market trends, audience questions, competitors and platform-native formats.
- Convert educational topics into engaging and easily understandable content.
- Build a healthy mix of educational, authority-building, community and lead-generation content.

Content Development

- Develop concepts, hooks, scripts, talking points and shot lists.
- Plan and conduct video shoots with founders, mentors, students and other contributors.
- Ensure proper framing, lighting, sound and overall production quality.
- Repurpose long-form recordings into Reels, Shorts, clips and other social formats.
- Maintain an organised library of footage, scripts and published content.

Editing Coordination

- Prepare clear briefs for the video editor.




- Select footage and communicate the required structure, pacing, captions, graphics and references.
- Review drafts and provide specific, actionable feedback.
- Ensure final content follows the brand’s visual and communication standards.
- Maintain a reliable production and approval workflow.

Growth and Lead Generation

- Improve content consistency, reach, views, watch time, saves and shares.
- Create effective calls to action that generate enquiries and qualified leads.
- Track which topics and formats contribute to website visits, messages and enrolments.
- Review performance weekly and improve future content using platform data.
- Experiment with current formats while maintaining the academy’s credibility.

Brand and Compliance

- Maintain a consistent voice and visual identity across platforms.
- Ensure financial-education content is accurate, responsible and clearly presented.
- Avoid exaggerated claims, guaranteed-return messaging or misleading representations.
- Coordinate with the founders before publishing sensitive market-related content.

Expected Monthly Output

- 16–20 short-form videos for Instagram Reels and YouTube Shorts.
- 4-6 long-form YouTube videos or interviews.
- A documented monthly content calendar.
- Planned and managed content shoots every week.
- Content briefs and structured feedback for the editor.
- A monthly performance report covering reach, retention, engagement, enquiries and qualified leads.





Final output targets may be adjusted based on video complexity and campaign requirements. Performance IndicatorsPerformance will be assessed using:

- Consistency and timely delivery.
- Average reach and views per content format.
- Watch time and audience retention.
- Saves, shares and meaningful engagement.
- Growth in relevant followers and subscribers.
- Number and quality of content-generated enquiries.
- Leads and enrolments attributable to content.
- Improvement in successful content formats over time.

Candidate Requirements

- 2–4 years of experience in content strategy, video production, social media or a related role.
- A strong portfolio of content personally conceptualised or produced.
- Demonstrated experience growing an Instagram, YouTube or founder-led brand.
- Strong understanding of hooks, storytelling, retention and platform behaviour.
- Hands-on experience planning and conducting video shoots.
- Ability to write clear scripts and communicate effectively with editors.
- Working knowledge of cameras, lighting, microphones and basic production equipment.
- Comfortable interpreting platform analytics and making data-led decisions.
- Strong ownership, organisation and ability to meet deadlines.

Preferred Qualifications

- Experience working with education, finance, fintech or creator-led brands.
- Familiarity with lead-generation funnels and content attribution.
- Understanding of stock-market education and responsible financial communication.

What to SubmitCandidates should share:

- Resume.
- Portfolio or showreel.
- Links to accounts or channels they have helped grow.
- Three examples of their best-performing content.
- A brief explanation of their specific contribution and the results achieved.

📌 Content Lead - Video & Social Media (Bengaluru)
🏢 Trendy Traders Academy
📍 Bengaluru