Job Summary

The Content and Community Associate is the single point of ownership for Arthas corporate communication, brand narrative, and digital presence. This is a one-stop function covering public relations, media relations, brand management, crisis communication, and the full scope of digital and social media strategy and execution. The individual in this seat is expected to operate as a strategic owner, not a coordinator. This includes architecting Arthas communication strategy across every touchpoint, from investor and media-facing narratives to internal alignment and digital campaign execution, and ensuring the firms public identity remains consistent, credible, and well protected at all times, including during sensitive or high-pressure situations.

Every activity under this role, whether executed directly or through a third-party vendor or agency, is expected to be backed by clear, consistent reporting. This role also carries responsibility for training and coaching interns who support the function, and is expected to bring a leadership orientation to that responsibility, not simply task delegation.

This role requires an individual who is operationally strong, methodical in execution, and creative in output. These qualities are treated as equally essential. Strategic thinking without operational discipline, or creative output without process rigour, will not meet the requirements of this role.

Responsibilities

Corporate Communication and Brand Ownership

- Architect and execute Arthas corporate communication strategy across all stakeholder groups, including investors, media, employees, and the broader market
- Own brand management end-to-end, ensuring every piece of communication, internal or external, aligns with the firms established narrative and standards
- Translate business objectives into transparent, consistent brand messaging across every channel and touchpoint

Media Relations and Public Relations

- Own media relations and public relations in full, building and maintaining direct relationships with media houses, journalists, and industry stakeholders




- Secure high-value coverage and manage the firms public narrative proactively, rather than reactively
- Represent the firms communication function in external engagements as required

Crisis Communication

- Design and maintain a formal crisis communication protocol, covering identification, response, and containment procedures for reputational risk
- Act as the first point of coordination during any sensitive or high-pressure situation involving the firms public image, working directly with the COO and CEO as required
- Ensure the firm is prepared, not reactive, when navigating reputational risk

Content Strategy and Thought Leadership

- Own content strategy across digital and traditional channels, ensuring consistent output that builds thought leadership for the firm and its leadership team
- Develop executive storytelling, video content, and long-form thought leadership material in partnership with senior leadership
- Maintain a structured content calendar and ensure consistent, high-quality output across all formats

Digital, Social, and Integrated Campaigns

- Own execution of integrated campaigns across LinkedIn, YouTube, email, web, and paid media, ensuring brand messaging is unified across every platform
- Maintain command over digital platform management, analytics, and performance optimisation, using data to improve reach and engagement continuously
- Apply working knowledge of AEO, GEO, and AI-driven discovery to ensure the firms content and narrative remain visible and relevant as digital discovery mechanisms evolve
- Use AI-enabled marketing workflows, including tools such as NotebookLM, Stitch, and similar platforms, as a standard part of content development and campaign execution, not as a supplementary skill

Internal Communication





- Manage internal communication frameworks to maintain organisational alignment, transparency, and employee engagement across all levels of the firm
- Ensure internal messaging is always consistent with external brand positioning

Reporting and Performance Tracking

- Maintain comprehensive, consistent reporting on the performance of every activity under this function, whether executed directly or through an external vendor or agency
- Report on campaign performance, media coverage, content output, and digital metrics on a defined and regular cadence to the COO and CEO
- Ensure every vendor or agency engagement is accompanied by clear performance reporting, with output measured against agreed deliverables and timelines
- Maintain a consolidated view of communication and brand performance that can be reviewed by leadership at any time, without requiring ad hoc compilation

Cross-Functional and Vendor Management

- Collaborate directly with the CEO, COO, and other department heads to ensure communication strategy is aligned with business priorities
- Identify, evaluate, and manage external agencies, vendors, and service providers supporting content, PR, and digital execution
- Maintain full operational ownership of every vendor relationship, ensuring output quality and timelines are met without exception

Intern Management and Coaching

- Train and coach interns supporting the communication function, ensuring they are developed methodically rather than left to learn informally on the job
- Set clear expectations, assign structured work, and review output regularly to ensure quality and consistency
- Bring a leadership orientation to this responsibility, using it as an opportunity to build capability within the function, not simply to delegate lower-priority tasks

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Content & Community Associate (Mumbai)
🏢 Artha Venture Partners
📍 Mumbai