Chief Manager/GM Marketing (Pune)

Chief Manager/GM Marketing (Pune)

03 Sep
|
Vivero International Preschool and Childcare
|
Pune

03 Sep

Vivero International Preschool and Childcare

Pune

Vivero International Pre-school and Childcare:

Company Profile:

"While the world sees children, we see amazing human beings.

At Vivero, teaching is not an automated process, but a purposeful endeavor. We nurture minds,

andgroom children to be lifelong learners. Through our pre-school brands, Vivero International we provide premium,international early childhood education.

We are on the lookout for talented individuals with integrity who will help us deliver our ambitions across multiple locations and disciplines.

Key Responsibilities

Brand & Marketing Strategy

- Develop and execute comprehensive marketing strategies aligned with business goals and admissions targets
- Strengthen brand positioning across all centres and communication channels
- Ensure brand consistency across digital, print, events, and on-ground activations

Digital Marketing

- Plan and oversee Meta Ads, Google campaigns, WhatsApp marketing, and lead generation activities
- Monitor campaign performance and optimize for enquiries, conversions, and ROI
- Coordinate website updates, SEO initiatives, and landing pages

Content & Social Media

- Lead content planning for social media, blogs, campaigns, and communication materials
- Oversee creation of reels, videos, parent testimonials, and engagement campaigns
- Ensure timely execution of monthly content calendars

Events & Activations

- Plan and execute events, residential society activations, school engagement activities, and community outreach programs




- Drive admissions-focused campaigns during key seasons and festivals
- Coordinate launch events, exhibitions, workshops, and parent engagement initiatives

PR & Partnerships

- Build relationships with influencers, parenting communities, local partners, and media platforms
- Drive PR opportunities, local collaborations, and community engagement initiatives
- Identify strategic partnerships to enhance brand visibility

Team Management

- Lead and mentor the marketing team, vendors, designers, and agency partners
- Ensure smooth coordination between schools and central marketing functions
- Track deliverables, timelines, and campaign execution

Analytics & Reporting

- Monitor campaign performance, admissions funnel, lead quality, and engagement metrics
- Share periodic reports and actionable insights with leadership
- Optimize budgets and marketing spends effectively

Skills & Requirements

- Degree in Marketing, Communications
- 6–10 years of marketing experience, preferably in education, preschool, childcare, retail, or hospitality sectors
- Strong understanding of digital marketing and social media platforms
- Experience in event planning and local area marketing
- Excellent communication, presentation, and stakeholder management skills
- Robust creative thinking and execution capabilities
- Ability to manage multiple projects and teams simultaneously

Work Timings: Monday to Friday: 9.30 am-6 pm

Location: Kalyaninagar, Pune

Travel across schools as and when required

Compensation: As per industry standandard

📌 Chief Manager/GM Marketing (Pune)
🏢 Vivero International Preschool and Childcare
📍 Pune

Reply to this offer

Impress this employer describing Your skills and abilities, fill out the form below and leave Your personal touch in the presentation letter.

Subscribe to this job alert:

Get the latest job offers by email for: chief manager/gm marketing (pune) / pune

Subscribe to this job alert:

Get the latest job offers by email for: chief manager/gm marketing (pune) / pune