Dear Candidate,

We have a requirement for Buyer - Airport Retail for Isha Life, Coimbatore. Please find below the details:

Job Responsibilities:

1. Assortment Planning and Product Selection

· Develop a differentiated product assortment suited to airport travellers, gifting needs and impulse purchases.

· Select products based on customer profile, travel patterns, store location, seasonality and available retail space.

· Maintain an appropriate balance of bestselling, premium, exclusive and entry-price products.

· Identify opportunities for travel-exclusive products, gift packs and convenient pack sizes.

· Regularly review the assortment and discontinue slow-moving or low-margin products.

2. Sales and Inventory Planning

· Prepare category-wise sales and purchase plans in coordination with the planning team.

· Forecast demand based on sales trends, passenger traffic, seasonality, festivals and promotional calendars.

· Ensure adequate availability of bestselling products while controlling excess inventory.

· Monitor sell-through, stock cover, ageing inventory and replenishment requirements.

· Coordinate stock allocation across airport stores based on their sales potential and passenger profile.

3. Vendor Management and Sourcing

· Identify and develop reliable suppliers for airport-suitable products.

· Negotiate purchase prices, margins, credit terms, minimum order quantities and delivery timelines.

· Ensure vendors meet agreed standards for quality, packaging, labelling and supply consistency.

· Conduct periodic vendor performance reviews.

· Develop alternate vendors for critical and high-volume products.

4. Pricing and Profitability

· Recommend retail prices based on product positioning, landed cost, competitive pricing and margin expectations.





· Monitor category gross margins and take corrective action where required.

· Evaluate product profitability after considering discounts, logistics costs, airport commissions and other channel-specific costs.

· Support promotional pricing without compromising overall category profitability.

5. Airport-Channel Product Readiness

· Ensure products are suitable for airport retail in terms of packaging, shelf life, portability and gifting appeal.

· Coordinate compliance related to product declarations, barcodes, security requirements and airport operating guidelines.

· Ensure packaging is travel-friendly and resistant to damage during transit.

· Work with the product and packaging teams to improve product visibility and shelf appeal.

6. Performance Analysis

· Track category, brand, product and store-level performance.

· Analyse customer demand, conversion, average transaction value and product return trends.

· Identify gaps and opportunities using sales and inventory data.

· Present regular buying and category-performance reports to management.

· Recommend corrective actions for underperforming products and categories.

7. Product Launches and Promotions

· Build seasonal, festival and airport-specific product calendars.

· Coordinate recent-product launches with marketing, store operations and visual merchandising teams.

· Plan promotions, bundles and gifting offers to increase conversion and average bill value.

· Ensure timely availability of promotional stock and communication materials.

8. Cross-Functional Coordination

· Work with store teams to understand customer enquiries and product feedback.

· Coordinate with supply chain and warehouse teams for timely replenishment.

· Work with marketing and visual merchandising teams on product presentation and campaigns.

· Collaborate with finance and planning teams on budgets, purchase orders and vendor payments.

📌 Buyer (Coimbatore)
🏢 Isha Life
📍 Coimbatore