Company: Khaitan India Ltd.

Location: Chennai, Tamil Nadu

Industry: Fans, Small Domestic Appliances (SDA) & Consumer Durables

Experience Required: 14 to 16 Years

Employment Type: Full time

Role Overview

Khaitan India Ltd. is looking for a dynamic, high-impact Business Manager to lead commercial operations, revenue generation, and market expansion across key South Indian markets, based out of Chennai.

The role demands a seasoned sales leader with strong ground-level distributor networks in consumer durables, SDA, or the fan industry. The incumbent will be responsible for defining regional go-to-market strategies, expanding retail penetration, managing primary and secondary sales targets, and leading a high-performing sales force.

Key Responsibilities

- Strategic Business Growth: Formulate and execute territorial sales plans to consistently achieve primary and secondary sales targets across value and volume metrics.
- Distribution & Channel Expansion: Appoint, manage, and expand strong distributor, direct dealer, and multi-brand outlet (MBO) networks across Chennai and surrounding regional territories.
- Commercial & Credit Control: Monitor distributor ROI, working capital cycles, outstanding collections, and credit control in accordance with company trade policies.
- Team Leadership & Performance: Direct, mentor, and evaluate the performance of Area Sales Managers (ASMs), Sales Executives,



and field officers to maximize frontline productivity.
- Trade Marketing & Promotions: Implement effective dealer schemes, festival activations, visual merchandising, and product launch campaigns to increase secondary off-take.
- Market Intelligence & Product Positioning: Track competitor pricing, new product trends, and channel dynamics to advise leadership on regional product alignment and pricing strategies.
- Supply Chain Coordination: Liaise with regional carrying and forwarding agents (C&F;), warehouses, and supply chain teams to maintain optimal stock replenishment cycles.

Candidate Profile

- Experience: 14–16 years of proven sales and business development experience in Fans, Home Appliances, Small Domestic Appliances, or Consumer Durables.
- Regional Market Knowledge: In-depth knowledge of Chennai, Tamil Nadu, and broader South Indian consumer durable trade channels and distributor dynamics.
- Commercial Acumen: Strong expertise in P&L; alignment, trade pricing, margin structures, and distributor financial health.
- Leadership & People Management: Demonstrated success in building and leading large field sales teams.
- Communication & Language: Fluency in Tamil and English is essential; proficiency in Hindi is an added advantage.
- Education: Bachelor’s degree in any stream; an MBA/PGDM in Marketing or Sales Management is preferred.

📌 Business Manager – Chennai (Fans & Home Appliances)
🏢 KHAITAN INDIA
📍 Chennai