To drive growth, engagement and product excellence for Mutual Funds and Investments on the ABCD App. You will be responsible for the end-to-end journey - from product discovery to transaction to portfolio tracking - ensuring a easy, trusted and rewarding investment experience for 1M+ users.

1. Product &

- Business Growth

- Own Mutual Funds business KPIs - AUM, SIP registrations, Transactions, Repeat users
- Drive MF discovery and conversion - Curated collections, Goal-based investing, NFO launches
- Work with Product &
- Tech to enhance investment journeys - Lumpsum, SIP, Switch, STP/SWP, Eligible portfolio import

2. Partnerships &

- Operations

- Liaise with AMC partners, RTA (CAMS/KFintech), BSE Star MF for scheme listing, offers and issue resolution
- Ensure compliance with SEBI MF regulations, Risk disclosures,



KYD/KYC norms
- Coordinate with Operations for order processing, reconciliation, and customer queries

3.

Customer

Engagement &

- Education

- Create investment education content - Market insights, Fund explainers, Goal planning with Marketing
- Drive campaigns for SIP Day, ELSS season, NFOs, and Market corrections
- Analyze customer cohorts - Why users drop? Why they don't transact? Drive interventions

4. Data &

- Insights

- Track funnel - Discovery >
- Product Page >
- Cart >
- Payment >
- Allotment
- Use Clevertap / Amplitude / Mixpanel for user behavior analysis

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📌 Business Manager - Fixed Income (Maharashtra)
🏢 Aditya Birla Capital
📍 Maharashtra