Job Title: Manager: Business Development (Healthcare)

Location: Ernakulam, Kerala

Employment Type: Full-Time (Hybrid)

About the Role: We are seeking a visionary marketing professional to drive our home-based healthcare services, including patient engagement and strategic growth initiatives. As healthcare sector is rapidly evolving and scaling with digital transformation and AI, this role is critical for aligning our clinical and digital health services with impactful, data-driven marketing strategies. The role is envisaged for a candidate who can leverage their MBA background to position our organisation towards ensuring accessible, affordable and quality healthcare delivery.

The candidate must remain flexible to adjust their schedule for critical product rollouts, field market research, or high-priority meetings/events that require physical presence.

Key Responsibilities

· Strategic leadership: Develop and execute comprehensive marketing strategies that can elevate the home-based healthcare model, ensuring alignment with our core mission of delivering complete healthcare.

· Promoting sustainable AI and digital health campaigns: Spearhead marketing initiatives for digital health platforms, virtual consultations and tech-enabled care, leveraging market data to maximize adoption and patient engagement.

· Market analytics: Conduct deep-dive market research to identify growth opportunities, healthcare trends, and competitive positioning in home-based healthcare.

· Networking and collaboration: Initiate collaboration and partnerships with various stakeholders, including clinics and hospitals, for patient acquisition.

· Performance tracking: Establish clear KPIs to track ROI, patient acquisition costs,



and overall brand equity, presenting regular strategic reviews to the management.

Qualifications & Requirements

· Education: MBA with a specialisation in Healthcare Management, Marketing, or a closely related discipline.

· Experience: 5+ years of strategic marketing experience within hospitals, digital health platforms, or healthcare consulting.

· Knowledge of health sector: Deep understanding of the current healthcare landscape, patient-centric marketing strategies, and digital healthcare trends.

· Language and skillset: Proven expertise in omnichannel marketing strategy, brand positioning, and translating complex clinical or technical concepts into compelling customer/patient narratives. Candidate should have good communication skills (including speaking and writing) in English and Malayalam. Hindi language skills are desirable.

Remuneration

· Competitive compensation package, including performance-based bonuses/incentives, based on current health sector benchmarks and experience.

Probation Period

· Minimum 6 months from the date of joining. Confirmation of full time employment is subject to satisfactory performance, successful delivery of mutually agreed KPIs, and alignment with the strategic goals of the organisation.

How to Apply?

All applications will be reviewed on a rolling basis. Interested candidates should submit their application to [email protected] with the subject line: "Application: Manager: Business Development (Healthcare) - [Candidate Name]" along with the following details:

· Latest CV detailing their relevant healthcare marketing and leadership experience.

· One-page Cover Letter outlining their approach to healthcare marketing and tech-enabled care.

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