About the Role

We are looking for an experienced, confident, and results-driven Senior Business Development Manager to lead business growth and client acquisition initiatives for IMARKIT MEDIA.

The role involves identifying new business opportunities, developing strategic relationships, generating and converting leads, understanding client requirements, presenting IMARKIT MEDIA's services, negotiating commercial terms, and closing high-value deals.

You will work closely with the sales, marketing, creative, production, and management teams to develop customized media and marketing solutions for businesses and brands.

The ideal candidate should have strong B2B sales and business development experience, excellent communication and negotiation skills, a proven track record of meeting revenue targets, and the ability to build long-term relationships with clients.

Key Responsibilities

Business Development & Lead Generation

- Develop and execute business development strategies to generate new revenue opportunities.
- Identify and target potential clients across relevant industries and markets.
- Generate qualified leads through cold calling, LinkedIn, email campaigns, referrals, networking, web research, inbound inquiries, and other channels.
- Build and maintain a strong pipeline of prospective clients and business opportunities.
- Research target companies, industries, decision-makers, and market opportunities.
- Identify opportunities for IMARKIT MEDIA's media, advertising, filmmaking, radio, social media, and digital marketing services.
- Develop new accounts and expand IMARKIT MEDIA's client base.
- Build relationships with key decision-makers, business owners, marketing heads, and senior executives.

Sales & Client Acquisition

- Own the complete sales cycle from prospecting and qualification to presentation, negotiation, and closing.
- Conduct discovery calls and meetings to understand client business objectives, marketing challenges, and requirements.
- Present IMARKIT MEDIA's services and develop solutions aligned with client needs.
- Prepare and deliver professional sales presentations, proposals, quotations, and pitches.
- Conduct online and in-person meetings with prospective clients.
- Handle objections, negotiate commercial terms,



and close deals effectively.
- Develop customized proposals for media, advertising, content, filmmaking, social media, radio, and digital marketing campaigns.
- Drive new client acquisition and achieve assigned revenue targets.
- Identify upselling, cross-selling, and repeat-business opportunities.

Strategic Account & Relationship Management

- Build and maintain strong, long-term relationships with clients and key stakeholders.
- Act as a senior point of contact for strategic prospects and accounts.
- Understand client business goals and identify opportunities to provide additional IMARKIT MEDIA solutions.
- Maintain regular communication with clients throughout the sales process.
- Develop strategies to increase client retention, repeat business, and account value.
- Gather client feedback and communicate insights to internal teams.
- Ensure a skilled and high-quality client experience.

Sales Strategy & Market Development

- Develop and implement effective sales and business development strategies.
- Identify new markets, industries, sectors, and client segments for expansion.
- Monitor market trends, competitor activity, and customer needs.
- Develop targeted outreach strategies for different industries and customer segments.
- Work with the marketing team to refine lead-generation campaigns and sales messaging.
- Provide market intelligence and customer insights to senior management.
- Identify emerging opportunities within Canada's media, marketing, advertising, and digital landscape.

Collaboration & Internal Coordination

- Collaborate with the Marketing, Creative, Production, Content, and Management teams to develop solutions for clients.
- Coordinate with creative and production teams to ensure proposals accurately reflect client requirements.
- Ensure smooth handover of closed deals to the relevant internal teams.




- Communicate client expectations, timelines, deliverables, and requirements clearly.
- Work closely with management on strategic accounts and high-value opportunities.

Pipeline & CRM Management

- Maintain a robust, accurate, and up-to-date sales pipeline using CRM tools.
- Record calls, meetings, emails, follow-ups, proposals, opportunities, and client interactions in the CRM.
- Monitor the complete sales funnel and ensure timely follow-up on opportunities.
- Track deal stages, conversion rates, sales forecasts, and expected revenue.
- Maintain accurate records of prospects, clients, proposals, and business opportunities.
- Ensure CRM data is complete, accurate, and regularly updated.

Targets & Performance

- Meet and exceed monthly, quarterly, and annual sales and revenue targets.
- Achieve KPIs related to lead generation, meetings, proposals, conversions, new clients, and revenue.
- Take ownership of the complete business development pipeline.
- Maintain a healthy flow of qualified opportunities.
- Focus on improving conversion rates, deal value, and overall sales performance.
- Contribute directly to the company's revenue growth and expansion objectives.

Reporting & Analytics

- Provide regular reports on business development activities, pipeline status, sales forecasts, revenue, and conversion metrics.
- Prepare weekly and monthly sales performance reports.
- Track key metrics including leads generated, meetings conducted, proposals submitted, deals closed, conversion rates, and revenue.
- Provide accurate sales forecasts to management.
- Analyze sales performance and identify opportunities for improvement.
- Share market feedback, client insights, competitor information, and business opportunities with management.

Requirements

- 5 to 8 years of experience in Business Development, B2B Sales, Enterprise Sales, Media Sales, Advertising Sales, Digital Marketing Sales, or a similar role.
- Proven track record of achieving sales and revenue targets.
- Strong experience in lead generation, prospecting, client acquisition, negotiation, and deal closing.
- Experience managing the complete B2B sales cycle.
- Strong understanding of business development and sales processes.

📌 Business Development (Sahibzada Ajit Singh Nagar)
🏢 IMARKIT MEDIA
📍 Sahibzada Ajit Singh Nagar