Role OverviewWe are looking for a Business Development Executive – Influencer Marketing who knows how to turn conversations into opportunities and opportunities into business.

The role will be responsible for identifying and developing new business opportunities across brands and agencies, building relationships with marketing decision-makers, understanding client requirements, and positioning Wondrlab Martech Platforms’ influencer marketing capabilities as solutions to real business and communication challenges.

The ideal candidate is commercially curious, well-networked, digitally savvy and genuinely understands the creator economy. You should be comfortable speaking to brands, agencies and creators alike—and equally comfortable chasing a lead, building a pitch and closing a deal.

What You'll Do1. New Business & Lead Generation

- Identify and build a strong pipeline of potential clients across relevant industries and categories.
- Research brands, marketing trends, campaign activity and influencer spends to identify potential business opportunities.
- Prospect through LinkedIn, email, industry networks, events, referrals and existing relationships.
- Initiate conversations with brand marketing teams, digital heads, social media teams, agencies and other relevant stakeholders.
- Develop and maintain a healthy sales funnel from prospecting to closure.

2.

Client

Acquisition & Relationship Building
- Build meaningful relationships with prospective and existing clients.
- Understand client objectives, challenges, budgets and campaign requirements.
- Conduct discovery conversations and translate client needs into relevant influencer marketing solutions.
- Act as a credible and consultative business partner rather than simply a service salesperson.
- Maintain regular engagement with key prospects and ensure timely follow-ups.

3.





Influencer Marketing

Solutions
- Develop a strong understanding of the influencer/creator ecosystem across platforms such as Instagram, YouTube and other emerging platforms.
- Understand influencer categories, audience profiles, engagement metrics, content formats and campaign models.
- Work with internal strategy, influencer marketing and execution teams to develop relevant solutions and proposals.
- Participate in preparing pitches, credentials, proposals and presentations.
- Identify opportunities to use technology, data and Martech capabilities to make influencer campaigns more measurable and effective.

4. Pitching & Conversion
- Own the business development process from initial lead through proposal, negotiation and closure.
- Prepare compelling sales presentations and customised proposals.
- Present solutions confidently to clients and stakeholders.
- Participate in commercial discussions and negotiations.
- Track opportunities, conversion ratios, revenue potential and closure timelines.

5.

Market

Intelligence
- Stay abreast of influencer marketing trends, creator platforms, emerging creators, content formats and brand campaigns.
- Track competitor activity and identify whitespace opportunities.
- Build knowledge of categories where influencer marketing is seeing significant growth.
- Bring insights from the market back into the business to help strengthen the offering.

6.

Internal

Collaboration
- Work closely with Strategy, Influencer Marketing,



Creative, Media, Technology and Operations teams to develop integrated solutions.
- Ensure seamless handover from business development to campaign execution.
- Maintain accurate CRM/pipeline information and provide regular business updates.
- Collaborate with leadership on key pitches and strategic opportunities.

What We're Looking For
- 2–5 years of experience in business development, sales, influencer marketing, digital marketing, social media, advertising, media or a related field.
- Prior experience in an agency, influencer marketing company, creator-tech platform or digital ecosystem would be an advantage.
- Strong understanding of the influencer/creator marketing landscape.
- Demonstrated ability to generate leads and convert them into business.
- Strong communication, presentation and negotiation skills.
- Ability to understand marketing briefs and translate them into commercial opportunities.
- Good understanding of social media platforms and digital marketing.
- Strong networking and relationship-building abilities.
- Commercially driven with a clear focus on targets and revenue.
- Comfortable working in a fast-paced, entrepreneurial environment.

The Wondrlab FitWe're looking for someone who:
- Thinks beyond selling. You understand the client's problem before pitching the solution.
- Loves the chase. New leads, new conversations and new business energise you.
- Speaks marketing. You understand brands, audiences, creators and culture.
- Is curious about Martech. You see the prospect to combine creators, content, data and technology.
- Builds relationships, not databases. You know that good business is built on trust.
- Has hustle with polish. Persistent enough to chase the opportunity, sharp enough to know how to close

📌 Business Development - Influencer Marketing (Mumbai)
🏢 Wondrlab India
📍 Mumbai