Astar Institute of Hospitality Management, Mumbai

Location: Mumbai

Experience: 1 to 3 years

Employment Type: Full time

Astar Institute of Hospitality Management prepares students for careers in the hospitality industry through industry focused education, practical training and career oriented programs.

We are looking for a Business Development Executive who can take ownership of student acquisition.

1. Admissions & Sales
2. Lead Generation & Cold Calling
3. Field Visits & Partnerships
4. Student & Parent Counselling
5. Lead Conversion & Target Achievement

This is not a desk only role. You will be expected to spend time on the field, meeting students, parents, schools, colleges and potential partners, while also handling cold calling, lead follow ups and admissions.

The Role

Your job is simple

Find more potential students. Create more opportunities. Convert more admissions.

You'll work across outbound sales, field business development, student counselling, lead generation and admissions conversion.

We want someone who doesn't wait for leads to come in, but constantly asks:

“Where can our next 10 students come from?”

Key Responsibilities

1. Lead Generation & Business Development

* Generate new student leads through cold calling, field visits, referrals, partnerships, events and direct outreach
- Identify and approach schools, junior colleges, colleges, coaching centres, career counsellors and other relevant student networks
- Conduct regular field visits and meetings with potential partners and student communities
- Build and maintain relationships with schools, colleges and educational institutions
- Identify new locations, communities and channels that can generate qualified student enquiries
- Explore partnerships with organisations, businesses and individuals who can help generate student leads

1. Sales & Admissions





* Handle inbound and outbound enquiries from prospective students
- Understand a student's career goals, interests and requirements
- Counsel students and parents on suitable Astar programs
- Conduct follow ups through calls, WhatsApp and meetings
- Handle objections around fees, courses, career opportunities and competing institutes
- Convert leads into campus visits, applications and confirmed admissions
- Take ownership of leads from the first conversation through to enrolment

1. Cold Calling & Outreach

* Make consistent outbound calls to prospective students and relevant databases
- Build your own prospect lists and identify current sources of potential students
- Develop effective calling and follow up approaches to improve conversion
- Re engage older and inactive leads
- Maintain a disciplined follow up pipeline

1. Creative Lead Generation

This is a key part of the role. We are looking for someone who can think beyond traditional sales methods.

You will be expected to:

- Come up with new ideas to generate student enquiries
- Experiment with new outreach channels and acquisition strategies
- Identify opportunities for workshops, seminars, career sessions and student events
- Develop referral opportunities with students, alumni and relevant networks
- Find creative ways to get in front of prospective students
- Test new approaches and measure what actually generates admissions

If your only strategy is “give me more leads”, this role isn't for you.




1. Field Activities

* Visit schools, colleges and other potential lead sources
- Conduct meetings with counsellors, coordinators and decision makers
- Attend education fairs, career fairs, exhibitions and promotional events
- Organise and participate in student counselling sessions and campus visits
- Represent Astar professionally at external meetings and events

1. Lead Management & Reporting

* Maintain accurate records of prospects, follow ups, applications and admissions
- Track the complete lead journey from enquiry to enrolment
- Maintain a healthy admissions pipeline
- Report on lead sources, conversion rates and performance
- Work closely with the marketing team to identify which campaigns and channels are generating quality leads
- Share feedback from students and parents to improve Astar's marketing and sales approach

What We're Looking For

- 1 to 3 years of experience in business development, sales, education counselling, admissions or a related field
- Strong communication and interpersonal skills
- Comfortable with cold calling and face to face sales
- Willing to travel across Mumbai for meetings, school visits and events
- Confident speaking with students, parents and institutional decision makers
- Robust persuasion, negotiation and closing skills
- Persistent with follow ups and comfortable handling rejection
- Creative and entrepreneurial approach to lead generation
- Comfortable working with monthly sales and admission targets
- Self driven, proactive and able to work independently
- Comfortable using WhatsApp, Excel / Google Sheets and CRM tools
- Mumbai based candidates preferred

Freshers

Freshers may be considered if they demonstrate exceptional communication, confidence, initiative and genuine sales ability.

📌 Business Development Executive (Mumbai)
🏢 A-Star Institute of Hospitality Management
📍 Mumbai