We are looking for a motivated and detail-oriented Business Analyst – Fresher to join our Business Development team. The candidate will be responsible for identifying potential clients, conducting market research, generating and qualifying leads using LinkedIn Sales Navigator , and supporting the team through email marketing and business outreach activities .

The ideal candidate should have good communication skills, basic business understanding, research abilities, and an eagerness to learn about the IT/software services industry.

Key Responsibilities:

- Lead Generation & Prospect Research

1. Identify potential clients and businesses based on defined target markets and industries.
2. Use LinkedIn Sales Navigator to search, identify, and build relevant prospect lists.
3. Research companies, decision-makers, their roles, business needs, and contact information.
4. Maintain and regularly update lead/prospect databases.
5. Categorize leads based on industry, location, company size, requirements, and potential business value.

- LinkedIn Sales Activities

1. Conduct daily prospect research using LinkedIn and Sales Navigator.
2. Identify relevant decision-makers such as Founders, CEOs, CTOs, CIOs, Directors, Product Managers, and Business Heads .
3. Send professional connection requests and personalized messages.
4. Monitor responses and identify potential business opportunities.
5.



Maintain proper records of LinkedIn outreach and follow-ups.

- Email Marketing

1. Prepare and execute targeted B2B email campaigns.
2. Create personalized and qualified introductory emails for potential clients.
3. Perform regular email follow-ups with prospects.
4. Maintain email campaign and prospecting records.
5. Monitor basic email campaign metrics such as delivery, open rate, response rate, and qualified leads .
6. Coordinate with the Business Development team for follow-up and conversion of interested prospects.

- Coordination with Business Development Team

1. Share qualified leads and relevant business opportunities with the BDM/Sales team.
2. Support senior team members with prospect research before meetings or calls.
3. Understand feedback from the sales team and improve lead qualification accordingly.
4. Assist in preparing client/company research before business discussions.

Required Skills:

- Good English communication and writing skills .
- Basic understanding of B2B sales and lead generation .
- Good internet research and analytical skills.
- Basic knowledge of LinkedIn and LinkedIn Sales Navigator .
- Basic understanding of email marketing .
- Good knowledge of MS Excel / Google Sheets .
- Good attention to detail.
- Ability to research and identify relevant business prospects.
- Willingness to learn and adapt to new tools and processes.

📌 Business Analyst (Fresher) (Lucknow)
🏢 Zonvoir Technologies
📍 Lucknow