- Brand Associate

Role Overview:

We’re seeking a creative and detail-oriented Brand Executive to join our marketing team. This role is ideal for someone passionate about brand-building, event execution, and digital storytelling. You will help bring our brand vision to life through on-ground activations, content creation, and social media management.

Key Responsibilities

1. Brand Ideation & Strategy

• Develop brand-level creative strategies to strengthen WishCare’s positioning.
- Generate cutting-edge campaigns using consumer insights and seasonal trends.
- Identify the right timing, platforms, and messaging to maximize brand impact.
- Collaborate with cross-functional teams to align ideas with business goals.

1. Brand Execution & Event Management

• Execute brand campaigns, launches, and promotional events end-to-end.
- Coordinate with internal teams, agencies, and vendors for smooth delivery.
- Manage event logistics, branding materials, and post-event reports.
- Ensure timely execution within brand guidelines and quality standards.

1. Social Media Management

• Grow and manage WishCare’s social media presence (Instagram, Facebook, LinkedIn, etc.).
- Plan, schedule,



and publish engaging, on-brand content.
- Track performance, engage audiences, and maintain a consistent tone.
- Collaborate with design and content teams to create creative assets.

1. Content Shoot Coordination

• Plan and oversee photo/video shoots for campaigns and product launches.
- Work with photographers, stylists, infl uencers, and production partners.
- Manage logistics such as locations, props, and talent coordination.

1. General Responsibilities

• Conduct market research and competitor benchmarking for insights.
- Provide campaign performance reports and improvement suggestions.
- Support ad-hoc branding and communication initiatives as needed.

Qualifications & Requirements

● Education: Master’s degree in Business, Marketing, or a related fi eld.

● Experience: 0–2 years in e-commerce (experience in beauty or personal care preferred).

● Strong analytical skills and profi ciency with web analytics tools.

● Excellent communication and teamwork abilities.

● Detail-oriented, organized, and able to manage multiple priorities.

📌 Brand Associate (Kolkata Metropolitan Area)
🏢 WishCare
📍 Kolkata Metropolitan Area