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Key Responsibilities:
Plan, create and manage paid campaigns on Meta Ads (Facebook & Instagram), Google Ads (Search, Shopping, Display & YouTube) • Manage Meta Ads (Facebook & Instagram) campaigns to drive traffic, leads, and sales .
Conduct keyword research, audience segmentation, and competitor analysis .
Monitor campaign performance and optimize based on KPIs such as CTR, CPC, CPA, ROAS, and conversions.
Implement and manage conversion tracking using Google Tag Manager (GTM) and Google Analytics 4 (GA4).
Create A/B tests for ad creatives, landing pages, and audience targeting.
Prepare daily, weekly, and monthly performance reports with actionable insights.
Collaborate with the creative, content, and design teams to develop highperforming ad creatives.
Manage advertising budgets efficiently to achieve business goals.




Stay updated with the latest digital marketing trends, platform updates, and industry best practices.

Required

Skills
Bachelor's degree in Marketing, Business, or related field • 2–3 years of hands-on experience in Performance Marketing.
Solid knowledge of Google Ads and Meta Ads Manager.
Experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
Positive understanding of conversion tracking, attribution models, and remarketing.
Experience in e-commerce advertising (Shopify preferred).

Google Ads

Certification.
Experience with Shopify, Merchant Center, and Google Search Console.

📌 Performance Marketing Executive Delhi
🏢 RECEX
📍 Delhi