Direct bookings are a strategic priority for the group. This role owns the engine behind them: paid campaigns across Google and Meta, search visibility for every property and the analytics that tie marketing spend to room nights. You will work across a portfolio where each property has its own market, season and guest profile, from a wedding flagship to a pilgrimage express hotel, and build performance strategies that respect those differences.
Key Responsibilities
Plan, launch and optimise paid campaigns across Google Ads, Meta and OTA sponsored placements for all properties
Own campaign budgets, pacing and allocation across properties and seasons
Build full funnel campaigns spanning awareness, consideration and booking,
including remarketing and lookalike audiences
Run continuous A/B testing across creatives, audiences, landing pages and bid strategies
Track and report cost per acquisition, return on ad spend and channel level performance, with transparent attribution to direct bookings
Coordinate with the creative team on ad assets and with revenue teams on offers, rates and packages
Own organic search visibility for anantahotels.com and all property pages
Conduct keyword research across destination, wedding, wildlife, pilgrimage and wellness search intent
Drive on page optimisation, technical SEO audits, site speed, structured data and local SEO including Google Business Profiles for every property
📌 Performance Marketing & Seo Associate Jaipur
🏢 Ananta Hotels and Resorts
📍 Jaipur
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