About the Role

We are looking for an ambitious and data-driven Assistant Manager – Performance Marketing to lead and optimize our digital acquisition efforts. The ideal candidate will have 2–4 years of hands-on experience managing paid media campaigns, driving lead generation, and delivering measurable business growth through performance marketing channels.

Key Responsibilities

- Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, YouTube Ads, and other digital platforms.

- Manage campaign budgets and ensure maximum ROI, ROAS, and lead quality.

- Monitor and analyze campaign performance metrics including CPL, CPA, CTR, conversion rate, CAC, and revenue attribution.

- Develop audience targeting strategies, retargeting campaigns, and customer acquisition funnels.

- Conduct A/B testing for ad creatives, landing pages, and campaign structures to improve performance.

- Work closely with content, design, SEO, and product teams to create high-converting marketing assets.

- Implement and maintain tracking through GA4, Google Tag Manager, Meta Pixel, and other analytics tools.

- Prepare weekly and monthly performance reports with actionable insights and recommendations.

- Stay updated with industry trends, platform changes,



and emerging digital marketing opportunities.

- Mentor and guide junior team members and coordinate with external agencies, if required.

Required Qualifications

- Bachelor's degree in Marketing, Business, Communications, or a related field.

- 2–4 years of experience in Performance Marketing, Digital Marketing, or Growth Marketing.

- Solid hands-on experience with Google Ads and Meta Ads.

- Working knowledge of GA4, Google Tag Manager, Looker Studio, and conversion tracking.

- Strong analytical mindset with expertise in campaign optimization and reporting.

- Excellent communication, stakeholder management, and project coordination skills.

Preferred Qualifications

- Experience with LinkedIn Ads, Programmatic Advertising, and Marketing Automation tools.

- Google Ads, Analytics, or Meta Blueprint certifications.

- Prior experience in SaaS, AI, EdTech, D2C, or high-growth startup environments.

Key Performance Indicators (KPIs)

- Return on Ad Spend (ROAS)

- Cost Per Lead (CPL)

- Customer Acquisition Cost (CAC)

- Conversion Rate

- Lead-to-Customer Conversion

- Revenue Contribution from Paid Channels

- Campaign ROI

Experience

- 2–4 years

Employment Type

- Full-Time

📌 Assistant Manager – Performance Marketing (Gurugram)
🏢 Ripplix
📍 Gurugram