Assistant Manager – Performance MarketingCompany: Provue (https://provue.ai/)

Experience: 1 to 4 years

Location: Mumbai (In office)

Employment Type: Full-time

About the RoleWe're looking for an Assistant Manager – Performance Marketing to own and scale paid acquisition for Provue. You'll manage budgets across paid channels, optimize for CAC/ROAS, and work closely with product, creative, and analytics teams to drive sustainable growth.

Must-Have

- 1 to 4 years of hands-on performance marketing experience at a consumer app company (B2C mobile/web app) — this is non-negotiable. Candidates without consumer app experience will not be considered.
- Proven experience managing paid campaigns on platforms like Meta Ads, Google UAC/App Campaigns, Apple Ads, or similar.
- Strong understanding of mobile attribution tools (AppsFlyer, Adjust, Branch, or similar).
- Comfort working with CAC, LTV, ROAS, retention curves, and cohort-based analysis.
- Experience running and interpreting A/B tests on creatives, audiences, and bidding strategies.

Key Responsibilities




- Plan, execute, and optimize paid user acquisition campaigns across Meta, Google, Apple, and other relevant channels.
- Own budget allocation and pacing to hit CAC/ROAS targets.
- Partner with the creative team to brief, test, and iterate on ad creatives at scale.
- Monitor campaign performance daily; identify and act on optimization opportunities.
- Build and maintain dashboards/reports tracking spend, CAC, LTV, and ROAS by channel and cohort.
- Collaborate with product and analytics teams to improve funnel conversion and retention.
- Stay current on platform updates, iOS/Android attribution changes, and industry best practices.

Good to Have
- Experience with ASO (App Store Optimization).
- Familiarity with SQL or BI tools (Mixpanel, Amplitude, Looker, etc.).
- Experience managing influencer or affiliate channels.
- Exposure to creative testing frameworks.

📌 Assistant Manager – Performance Marketing (Consumer App) (Mumbai)
🏢 Pazago
📍 Mumbai