Role overview

You are responsible for managing online & offline community activities. Your role will include production of content on all channels for the brand for online community and managing tasks as required for offline community engagement.

You will use AI tools to write the content but work with the designers & videographers to ensure end to end production & timely output. You will also own the creative ideation and campaign development for the brand across all channels. You are basically the creative think tank for the brand across the media & customer life cycle.

You will also be working with the Community Lead to deliver the execution of myriad offline community engagement efforts like workshops, events, merchandise, etc.

1. Socials
2. Own the entire content & community lifecycle on Insta & Linkedin from content creation to online community management
3. Create monthly content calendar plan, work with stakeholders to manage content production
4. Create ideas & hooks for different content pieces
5. Publish the content on social channels in a timely manner
6. Respond to all inbound messages and manage the outbound outreach to creators/collaborators
7. Use analytics to improve content quality + community size & engagement month on month
8. Whatsapp + Email marketing + Performance Marketing
9. Own the monthly content calendar for the channel
10. Create ideas & hooks for content & work with the designer to get it produced
11. Write content templates + campaigns for the calendar
12. Work with Digital Manager to publish the content timely
13. Website & Blogs
14. Create and manage monthly content calendar for the website - banners & blogs
15. Write content for the website banners as per monthly calendar
16. Write content for the blogs with the help of AI
17. Work with Digital Manager to publish the content timely
18. Knowledge Base
19. Develop a content library for recipes for community engagement
20.



Develop a library of client case studies
21. Plan the calendar & ideate on current hooks
22. Ensure all pieces of content produced are used across channels in short & long format to maximise the visibility
23. Work with Digital Manager to publish the content timely
24. Design quality check
25. Provide content + proper structured brief to the design colleague
26. Construct the communication points as per the channel and purpose
27. QC every design output to ensure there are no spelling errors, misalignments, missing CTAs and more
28. Iterate designs with designer to ensure time spent on rework is minimal
29. Brand management
30. Craft all branded communication and key messaging with CMO
31. Be responsible for ensuring the brand merchandise is on point
32. Ensure all designs & communication across touch points are consistent in aesthetics and messaging
33. Vendor management
34. Coordinate with external vendors for video & design production
35. Work with external vendors for merchandise procurement

Style of working

1. Tools
2. Use Canva templates for quick design turnarounds when required
3. Train Claude/Open AI on brand language and personality & use it for all content generation
4. Speed
5. Work with clearly communicated deadlines
6. Communicate any delays to the relevant stakeholders
7. Ensure the output formats are as per requirements to avoid any unwanted iterations
8. Teamwork
9. Work with other departments to understand expectations and requirements

Deliverables

- 15 videos/month to be produced
- Insta + LI post publish + community mgmt basis calendar (20 posts in all)
- One time email templates - 7 - quarterly refreshes
- 3 client case studies/month
- 4 monthly emails
- 4-6 monthly WA
- One time WA templates - 4 - quarterly refreshes
- 5 website banners
- 20 monthly blogs
- 15 event posts
- 15 event static ads monthly
- 15 ad copies monthly
- 2-3 local workshops and events every month

📌 Assistant Manager, Content and Brand (Bengaluru)
🏢 Swa Artisanal Syrups
📍 Bengaluru