ASM is the first managerial role that is responsible for handling distributors ranging in scale & handles a team of customer executives on company payroll. ASM is responsible for coaching CEs to plan, deploy and execute joint business plans and driving sustainable sale capability of their distributor.
ASM will be instrumental in resolving market challenges, growing business and ensuring smooth operations in each territory, within entitled discount budget. ASMs also works with marketing team, sales development team, revenue management and supply chain team to have correct go to market model, execute branding agendas, and ensure stock availability.
- Sec Value Achievement Vs. Plan
- Trade Spends within budget
- Execution of Go-to-Market Strategy
- Selling KRA - Range Selling, Order Cancellation Rate, %age outlet billed
Coaching Team
Responsibilities
Strategy and AOP
- AOP target planning & tracking for CEs that are consistent with Unit plan
- Execute necessary plans to consistently grow shares in each category as per plan
- Ensure transparent communication to the field team including partners
- Managing discounts and distributor margins
- Setting up and Retiring DB channels and guide on standard operating procedures
Market Share
- Improve market share by increasing net distribution and weighted distribution