Role Overview: We are looking for a results-driven Performance Marketing Manager to own and scale ANKPALs digital growth across Google Ads, Meta Ads, SEO, and AEO. The ideal candidate combines strong hands-on performance marketing expertise with analytical thinking, creative testing, and a explicit understanding of how search and AI-driven discovery are evolving.

You will be responsible for driving qualified traffic, leads, and revenue while improving acquisition efficiency and continuously optimizing digital marketing performance.

How Youll Contribute

Google Ads

- Plan, launch, manage, and optimize Google Ads campaigns across Search, Performance Max, Display, YouTube, and relevant campaign types.
- Conduct keyword research, audience targeting, bid strategy, budget allocation, and search-term analysis.
- Optimize campaigns for CPL, CPA, ROAS, conversion rate, and revenue.
- Continuously test ad copy, landing pages, audiences, and campaign structures.
- Monitor campaign performance and identify opportunities for scalable growth.

Meta Ads

- Manage Facebook and Instagram advertising campaigns across the full funnel.
- Develop acquisition, retargeting, lead-generation, conversion, and remarketing campaigns.
- Test creatives, formats, audiences, hooks, offers, and messaging.
- Analyze campaign performance and optimize against business KPIs.
- Work closely with creative teams to develop high-performing ad concepts.

SEO

- Develop and execute an SEO strategy focused on organic growth and qualified traffic.
- Conduct keyword research, competitor analysis, content-gap analysis, and SERP research.
- Drive on-page, technical, and off-page SEO initiatives.
- Work with content and development teams to improve website rankings, organic traffic, and conversions.
- Monitor rankings, organic visibility,



traffic, and conversions using relevant SEO tools.

AEO / AI Search

- Develop strategies to improve brand visibility across AI-powered search and answer engines.
- Optimize content for featured snippets, People Also Ask, conversational queries, and AI-generated answers.
- Identify opportunities for the brand to be cited or referenced in AI search experiences.
- Improve content structure, topical authority, entity coverage, FAQs, and structured information.
- Track changes in AI search visibility and emerging search behavior.

Analytics & Conversion Optimization

- Own performance reporting across paid and organic channels.
- Analyze campaign and funnel data to identify growth opportunities.
- Track CAC, CPL, CPA, ROAS, CTR, CPC, CVR, organic traffic, rankings, and revenue.
- Work with analytics and development teams on tracking, attribution, pixels, conversion events, and GA4.
- Identify landing-page and funnel optimization opportunities.
- Build and maintain dashboards and regular performance reports.

Strategy & Growth

- Create monthly and quarterly digital acquisition plans and budgets.
- Forecast leads, revenue, CAC/CPA, and channel performance.
- Continuously experiment with new channels, audiences, creatives, keywords, and growth strategies.
- Conduct competitor and market analysis.
- Collaborate with sales, content, creative, product,



and technology teams to improve overall growth.

What Were Looking For

- 36+ years of experience in performance marketing, digital marketing, growth marketing, or a similar role.
- Strong hands-on experience with Google Ads and Meta Ads.
- Strong understanding of SEO, keyword research, technical SEO, on-page SEO, and content strategy.
- Working knowledge of AEO, AI search optimization, and emerging search behavior.
- Strong understanding of GA4, Google Search Console, conversion tracking, and attribution.
- Experience managing significant advertising budgets and optimizing campaigns against business outcomes.
- Strong analytical and problem-solving skills.
- Ability to interpret data and turn insights into actionable growth strategies.
- Excellent communication and project-management skills.

Key Performance Indicators

Success in this role will be measured by:
- Qualified leads and conversions generated.
- Revenue and pipeline contribution.
- CAC, CPA, and CPL improvement.
- Google Ads and Meta Ads ROAS.
- Paid conversion rate.
- Organic traffic and qualified organic leads.
- Keyword rankings and organic visibility.
- AI and answer-engine visibility and citations.
- Landing-page conversion rate.
- Overall marketing efficiency and scalable growth.

We want someone who is hands-on, data-driven, commercially minded, and obsessed with experimentation someone who can go beyond simply managing campaigns and take ownership of the complete digital acquisition funnel. Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Analytics & Conversion Optimization Professional (Ahmedabad)
🏢 Ankpal Technologies
📍 Ahmedabad