Lead the entire product lifecycle from strategy, launch, to performance analysis.
Conduct market research and competitive analysis to identify trends and opportunities.
Prepare short- and long-term sales forecasts, revenue projections, and marketing budgets.
Develop and execute strategic brand plans and support cross-functional execution.
Collaborate with internal stakeholders (sales, regulatory, medical affairs, etc.) for brand success.
Utilize consumer insights and field feedback to shape marketing initiatives.
Track inventory flow and sales data, ensuring accurate product availability.
Monitor industry updates, regulatory changes, and drive current product development prospects.
Analyze campaign effectiveness using Power BI, Excel dashboards, and suggest improvements.
Candidate Profile:
Robust background in Pharma Marketing, with proven experience in brand management.
Proficiency in MS Office, Advanced Excel, and tools like Power BI.
Understanding of digital marketing trends and their application in pharma.
Excellent communication, analytical, and stakeholder management skills.