Job Description
Location: Pune Type: Full-time Mode: On-site
nFocus: Organic growth, Instagram branding, showcasing innovation
n

nAbout ALIV
nALIV is a regenerative wellness clinic offering targeted IV therapies, PRP/PRFM, and Autologous Cell Therapy. We make advanced, preventive care straightforward and trustworthy for Indian audiences.
n

nRole Summary
n

nOwn ALIV’s organic Instagram strategy and execution end-to-end. Build a distinct brand voice, grow reach and engagement, and showcase innovation (science, safety, outcomes—ethically and simply).
n

nKey Responsibilities
n

n
n
Strategy & Calendar: Define IG content pillars, weekly/monthly calendars, and posting cadence (Reels, carousels, Stories, Lives).n
Brand & Storytelling: Turn medical inputs into clear, relatable posts (myths vs facts, safety/SOPs, founder voice, clinic BTS, case learnings de-identified).n
Creation & Production: Write hooks/captions; script Reels; shoot/brief shoots; edit short videos; design carousels (Canva/Adobe/CapCut).n
Innovation Showcasing: Highlight protocols,



hygiene, approvals/ethics, and patient experience (with consent) in patient-friendly language.n
Community Management: Own comments/DMs with SOPs; escalate medical queries to clinicians; build UGC/testimonial pipelines (consent-first).n
Collaborations: Manage organic creator/doctor/KOL collabs; coordinate Lives/webinars; track outcomes.n
Analytics & Iteration: Track IG Insights/GA4/UTMs; A/B test hooks, formats, thumbnails; refine weekly.n
Compliance: Follow medical review workflow; responsible claims, before/after norms, privacy and consent.n

n

nMust-Have Skills
n

n
n
3–5 years in organic social; proven Instagram growth and engagement results.n
Strong copywriting for Indian audiences (English + Hindi/Marathi or local); crisp hooks and transparent CTAs.n
Hands-on Reels production & editing; carousel design basics.n
Comfortable turning medical notes into easy, accurate content.n
-

📌 Social Media Manager Pune
🏢 ALIV - Regenerative Wellness
📍 Pune