Role & responsibilities

Required Skills & Experience
Solid experience in newsroom analytics, content performance analytics, audience engagement measurement, or digital publishing analytics.
Hands-on expertise with GA4 for digital behavior analysis, event tracking interpretation, audience analysis, funnel insights, and content performance reporting.
Proficiency in Looker Studio and Tableau for designing interactive dashboards, KPI scorecards, editorial reports, and stakeholder-facing insight packs.
Robust understanding of editorial KPIs, traffic acquisition, engagement metrics, audience loyalty, retention indicators, and content lifecycle analysis.
Ability to convert data into transparent narratives, recommendations, and practical actions for Editorial stakeholders.
Experience working with cross-functional teams to improve measurement frameworks, tagging requirements, data quality,



and reporting processes.
Excellent communication and stakeholder management skills, with the ability to explain analytical findings to non-technical audiences.

Preferred candidate profile
Experience in media, publishing, news, subscription, or digital content businesses.
Familiarity with content taxonomy, SEO analytics, newsletter performance, social referral analysis, and audience development practices.
Working knowledge of data extraction, SQL, data validation, or analytics tracking implementation is an advantage.
Experience supporting senior editorial or business leadership through performance reviews, planning meetings, and insight presentations.

📌 Analytics Lead Content & Engagement Hyderabad
🏢 Tata Consultancy Services
📍 Hyderabad