Job DescriptionLead - Sales & Marketing | NICMAR Online NLocation: Mumbai NWork Mode: Work from Office NExperience: 8-10+ Years NEmployment Type: Full-time NAbout NICMAR Online NNICMAR is a premier institution focused on education and professional development in the built environment, infrastructure, project management, real estate, construction, and allied sectors. NNICMAR Online brings the institution’s academic and professional expertise to working professionals and learners through flexible, industry-relevant online programmes. More details on nicmaronline.Com NRole Overview NWe are looking for an experienced and commercially driven Lead - Sales & Marketing to lead the growth of NICMAR Online. NThe role will have end-to-end ownership of the Sales and Marketing function, with responsibility for building a strong acquisition engine, driving qualified leads and applications, improving conversion, scaling enrolments, and delivering revenue targets. NThe ideal candidate should have a strong understanding of the EdTech / Higher Education / Online Education ecosystem, with demonstrated experience in managing both Performance Marketing and Inside Sales functions. NThis is a leadership rolerequiring a combination of strategic thinking, strong execution, data orientation and revenue ownership. NKey Responsibilities N1. Business & Revenue Growth Nn Own the overall enrolment, revenue and growth targets for NICMAR Online. N Develop and execute theannual and quarterly Sales & Marketing growth strategy. N Identify new opportunities for programme growth, new markets, segments and learner cohorts. N Build scalable acquisition and conversion models to consistently achieve enrolment targets. N Track business performance through key metrics including Leads, MQLs, Applications, Enrolments, CAC, CPL, Conversion Rate and Revenue. Nn2. Sales Leadership Nn Lead and manage the Inside Sales / Admissions team. N Define sales targets, productivity benchmarks, incentive structures and performance metrics. N Build a high-performance sales culture with strong focus on funnel management and conversion. N Establish robust processes for lead allocation, follow-ups, counselling, application conversion and closures. N Monitor individual and team performance through daily/weekly/monthly dashboards. N Coach the sales team onconsultative selling, objection handling, programme positioning and closure techniques.



N Improve lead-to-application and application-to-enrolment conversion rates. Nn3. Marketing & Lead Generation Nn Lead the overall digital marketing and demand-generation strategy for NICMAR Online. N Own performance marketing across platforms such as Google, Meta, LinkedIn and other relevant channels. N Develop strategies to improve lead quality while maintaining acquisition efficiency. N Work closely with creative, content and media agencies to develop high-performing campaigns. N Drive landing page optimisation, campaign experimentation, remarketing and funnel optimisation. N Develop strong programme-level positioning and communication strategies. N Explore and scale alternative acquisition channels including organic, referral, partnerships, webinars, events, affiliates and corporate outreach. Nn4. Funnel & Conversion Optimisation Nn Own the complete learner acquisition funnel from Lead - Qualified Lead - Application - Payment - Enrolment. N Identify bottlenecks and implement interventions to improve conversion at every stage. N Use CRM and marketing analytics to identify trends, drop-offs and opportunities. N Develop cohort-wise andprogramme-wise funnel benchmarks. N Continuously test current propositions, campaigns, creatives, offers and sales interventions. Nn5. Team & Agency Management Nn Build, mentor andmanage high-performing Sales and Marketing teams. N Set clear KRAs, KPIs and accountability mechanisms across functions. N Manage external agencies across performance marketing, creative, content and technology. N Ensure agencies deliveragainst agreed business outcomes and budgets. N Hire and develop talentas the business scales. Nn6. Data, Analytics & MIS Nn Establish a robust Sales & Marketing MIS and reporting framework. N Analyse campaign, lead and sales data to drive business decisions. N Monitor CAC, CPL, lead quality, conversion rates, revenue contribution and ROI. N Present periodic business reviews and growth plans to senior management. N Develop predictive insights around enrolment performance and cohort closures. Nn7.



Partnerships & Growth Initiatives Nn Identify opportunities for B2B, corporate, institutional and industry partnerships. N Develop strategic partnerships that can generate high-quality learner acquisition. N Explore new programme formats, pricing models and distribution channels. N Work with academic and programme teams to identify market demand and develop relevant offerings. NnKey Performance Indicators NThe role will be evaluated on: Nn Enrolment& Revenue Achievement N Lead-to-Enrolment Conversion N Application-to-Enrolment Conversion N Qualified Lead Generation N Customer Acquisition Cost (CAC) N Cost per Qualified Lead/ Application N Marketing ROI / ROAS N Sales Team Productivity N Funnel Efficiencyn Cohort-wise Target Achievement N New Channel & Partnership Contribution N Team Development and Retention NnIdeal Candidate Profile Nn 8-10+ years of relevant experience, preferably in EdTech, Higher Education, Online Education, Professional Education or a related consumer/business education workplace. N Minimum 3-5 years of experience in a leadership role managing Sales and Marketing teams. N Demonstrated experiencein owning revenue/enrolment targets. N Strong understanding ofperformance marketing and digital acquisition. N Proven experience managing Inside Sales / Admissions teams. N Strong understanding ofCRM, lead management and sales funnel analytics. N Experience managing external agencies and significant marketing budgets. N Strong commercial acumen with a data-driven and ROI-focused approach. N Excellent stakeholder management, communication and leadership skills. N Ability to work in a fast-paced, target-driven environment. NnEducation NMBA/PGDM in Marketing, Sales, Business Management or a related discipline preferred. NWhat We Are Looking For NWe are looking for someone who can go beyond managing individual functions and build NICMAR Online into a scalable growth business. NThe ideal candidate will be a business leader first, and a functional specialist second - someone who can connect Marketing, Sales, Product, Analytics and Partnerships to deliver sustained growth. NIf you are passionate about building high-growth education businesses and have a proven track record of delivering revenue through Sales & Marketing, we would like to hear from you. NLocation: Mumbai NWork Mode: Work from Office NExperience: 8-10+ Years N

📌 Lead -Sales & Marketing (Kurla)
🏢 NICMAR
📍 Kurla