Company Description Bverse Labs is a full-stack software development company based in India and the US, delivering AI-powered digital products across mobile, web, and immersive technologies. The team focuses on innovation-first solutions that help startups, SMEs, and enterprises launch and scale ideas quickly and cost-effectively. Bverse Labs builds custom web and mobile apps, AI-driven platforms, and AR/VR experiences for diverse industries including healthcare, e-commerce, education, and social networking. The company supports projects end-to-end, from MVP to enterprise-grade SaaS, covering ideation, development, deployment, and scaling. Its client-first culture emphasizes transparency, quality, and a growth mindset, backed by experience across 40+ domains and 100+ projects.

Location: Mohali, Punjab

Employment Type: Full-Time

Work Mode: Onsite

Experience: 0–2 Years

Industry: IT Services & Hospitality

Portfolio: Mandatory

Camera Presence: Mandatory

About the Role

We are looking for a creative, energetic, and social-media-savvy Content Creator who understands that successful social media is not just about posting consistently—it is about creating content that makes people stop, watch, engage, share, and remember the brand.

The role will involve creating content across our IT services business and in-house café, covering professional, technology, workplace, lifestyle, food, and trending content.

The ideal candidate should combine creativity with an understanding of audience behaviour, social media algorithms, content performance, and trends.

Key Responsibilities

- Create engaging Reels, short-form videos, stories, posts, carousels, and captions for Instagram, Facebook, LinkedIn, YouTube Shorts, and other relevant platforms.
- Develop creative concepts, scripts, hooks, CTAs, and storytelling ideas that encourage audience interaction.
- Appear confidently on camera for Reels, interviews, promotional videos, educational content, and brand/café content.
- Plan and maintain a weekly/monthly content calendar aligned with business and social media goals.
- Create content around IT services, technology, AI,



company culture, employees, achievements, events, and brand stories.
- Create lifestyle and food content for the in-house café, including food Reels, behind-the-scenes content, customer experiences, offers, and trending concepts.
- Research and adapt the latest social media trends, sounds, formats, memes, and creator trends relevant to the brand.
- Understand the science behind audience engagement and identify what makes users stop scrolling, watch, share, save, comment, or follow.
- Understand how social media algorithms and content distribution influence reach and engagement.
- Analyze content performance using social media insights and graphs to understand why certain posts/Reels perform better than others.
- Track key metrics including reach, views, watch time, engagement, shares, saves, profile visits, followers, and overall growth.
- Experiment with different hooks, formats, topics, video styles, CTAs, and posting approaches to improve content performance.
- Use features such as Trial Reels where appropriate to test new content ideas and understand their potential with wider audiences.
- Continuously review performance data and convert learnings into better content strategies and future ideas.
- Collaborate with internal teams to capture authentic workplace, employee, project, event, and café content.
- Maintain consistency in brand voice, visual identity, messaging, and posting frequency.

What We're Looking For
- 0–2 years of experience in Content Creation, Social Media, Digital Marketing, or a related field.
- Strong understanding of Instagram, Reels, short-form video, and social media trends.
- Excellent creativity, storytelling, and communication skills.




- Comfortable and confident in front of the camera – mandatory.
- Ability to independently conceptualise, shoot, edit, and publish content.
- Understanding of audience engagement, reach, retention, and social media analytics.
- Ability to read content-performance graphs and identify patterns and opportunities.
- Strong curiosity about social media algorithms and what drives content distribution.
- Proactive approach toward experimenting with current content formats and ideas.
- Basic knowledge of Canva, CapCut, Adobe Premiere Pro, Photoshop, or similar tools is preferred.

Portfolio – Mandatory

Candidates must submit a relevant portfolio/work samples along with their application.

The portfolio may include:

- Instagram Reels/short-form videos
- Social media posts and campaigns
- Content created for previous brands or organisations
- Personal creator/social media profiles
- Pages/accounts managed by the candidate
- Examples demonstrating content growth or engagement

Applications without relevant portfolio/work samples may not be considered.

What Success Looks Like

The primary objective of this role is to help build a strong, engaging, and recognisable social media presence.

Success in this role means:

- Increasing organic reach and visibility
- Improving Reel/video views and audience retention
- Increasing shares, saves, comments, and meaningful engagement
- Growing the audience organically
- Consistently producing fresh and relevant content
- Identifying what works through analytics and experimentation
- Building a strong online presence for both our IT business and café

Why Join Us
- Opportunity to work across IT, technology, AI, food, lifestyle, and workplace content.
- Creative freedom to experiment with new formats and trends.
- Opportunity to take ownership of content creation and social media growth.
- Exposure to both professional B2B and consumer-focused content.
- Dynamic and collaborative work environment.
- Opportunity to grow your skills across content creation, social media strategy, analytics, and brand building.

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📌 Social Media Content Creator (Nagar)
🏢 BVERSE - A Metaverse Consulting Firm
📍 Nagar