About the Role

We are looking for an energetic and target-driven Sales Executive to drive sales of our fresh and farm-produced products, including fresh vegetables, microgreens, Spirulina and fish.

The ideal candidate should have experience in FMCG, fresh produce, food, agriculture, aquaculture, health/wellness products or B2B sales, with a strong ability to acquire new customers and convert leads into recurring orders.

Key Responsibilities

* Drive sales of:

* Fresh vegetables

* Microgreens

* Fresh fish

* Spirulina and Spirulina-based products

* Develop new B2B and B2C customers through calls, Whats App, referrals, networking and field sales.

* Build relationships with restaurants, cafés, hotels, supermarkets, retailers, health stores, gyms, nutrition-focused businesses and individual customers.

* Generate leads independently and maintain a strong sales pipeline.

* Handle enquiries, understand customer requirements and recommend suitable products.

* Negotiate pricing, quantities and commercial terms while maintaining margins.

* Follow up with prospects and convert them into regular/repeat customers.

* Maintain strong relationships with existing customers and identify opportunities to increase order frequency and volume.

* Coordinate with the farm and operations team regarding product availability, quantities, harvesting and delivery schedules.

* Track daily sales, leads, follow-ups, conversions and collections.

* Achieve weekly and monthly sales targets.

* Collect customer feedback and identify new market opportunities.





* Develop new sales channels and territories for our products.

Preferred Experience

3-5 years of sales experience, preferably in one or more of the following:

* FMCG / food products

* Fresh fruits & vegetables

* Microgreens / organic produce

* Fish / seafood / aquaculture

* Health & wellness products

* Nutraceuticals

* Agriculture / farm products

* B2B food sales

* Retail sales

Experience selling to restaurants, supermarkets, retailers or institutional buyers will be an advantage.

Skills Required

* Excellent communication and interpersonal skills.

* Strong negotiation and closing abilities.

* Positive follow-up discipline.

* Ability to generate leads independently.

* Comfortable with cold calling and field sales.

* Strong customer relationship management.

* Target-oriented and self-motivated.

* Basic knowledge of Excel/Google Sheets and Whats App Business.

* Willingness to travel locally for customer acquisition and meetings.

* Knowledge of vegetables, microgreens, Spirulina or fish is a major advantage.

Who Would Be a Positive Fit?

We are looking for someone who can build the market, not just take orders.

The ideal candidate should be comfortable approaching a restaurant, supermarket, retailer or individual customer, understanding their requirements, pitching our products, negotiating the deal and converting them into a recurring customer.

The role will involve:

Lead Generation → Customer Meeting → Product Pitch → Sampling → Negotiation → Order → Repeat Sales

📌 Sales Executive (India)
🏢 PonicOne
📍 India