About the Role

We are looking for an energetic and target-driven Sales Executive to drive sales of our fresh and farm-produced products, including fresh vegetables, microgreens, Spirulina and fish.

The ideal candidate should have experience in FMCG, fresh produce, food, agriculture, aquaculture, health/wellness products or B2B sales, with a strong ability to acquire new customers and convert leads into recurring orders.

Key Responsibilities

* Drive sales of:* Fresh vegetables* Microgreens* Fresh fish* Spirulina and Spirulina-based products* Develop current B2B and B2C customers through calls, WhatsApp, referrals, networking and field sales.* Build relationships with restaurants, cafés, hotels, supermarkets, retailers, health stores, gyms, nutrition-focused businesses and individual customers.* Generate leads independently and maintain a strong sales pipeline.* Handle enquiries, understand customer requirements and recommend suitable products.* Negotiate pricing, quantities and commercial terms while maintaining margins.* Follow up with prospects and convert them into regular/repeat customers.* Maintain strong relationships with existing customers and identify opportunities to increase order frequency and volume.* Coordinate with the farm and operations team regarding product availability, quantities, harvesting and delivery schedules.* Track daily sales, leads, follow-ups,



conversions and collections.* Achieve weekly and monthly sales targets.* Collect customer feedback and identify new market opportunities.* Develop new sales channels and territories for our products.

Preferred Experience

3-5 years of sales experience, preferably in one or more of the following:

* FMCG / food products* Fresh fruits & vegetables* Microgreens / organic produce* Fish / seafood / aquaculture* Health & wellness products* Nutraceuticals* Agriculture / farm products* B2B food sales* Retail sales

Experience selling to restaurants, supermarkets, retailers or institutional buyers will be an advantage.

Skills Required

* Excellent communication and interpersonal skills.* Strong negotiation and closing abilities.* Good follow-up discipline.* Ability to generate leads independently.* Comfortable with cold calling and field sales.* Strong customer relationship management.* Target-oriented and self-motivated.* Basic knowledge of Excel/Google Sheets and WhatsApp Business.* Willingness to travel locally for customer acquisition and meetings.* Knowledge of vegetables, microgreens, Spirulina or fish is a major advantage.

Who Would Be a Good Fit?

We are looking for someone who can build the market, not just take orders.

The ideal candidate should be comfortable approaching a restaurant, supermarket, retailer or individual customer, understanding their requirements, pitching our products, negotiating the deal and converting them into a recurring customer.

The role will involve:

Lead Generation → Customer Meeting → Product Pitch → Sampling → Negotiation → Order → Repeat Sales

📌 Sales Executive (Mumbai)
🏢 PonicOne
📍 Mumbai