Role Overview

We are looking for a hands-on Meta Ads specialist to take complete ownership of our paid acquisition campaigns across multiple brands and international markets, including Ireland, UK and Australia. This is not a general digital marketing or team-management role. Your primary responsibility will be to personally manage, optimise and scale Meta Ads campaigns, with clear accountability for lead quality, conversions and acquisition cost.

Key Responsibilities

- Own and manage Meta Ads campaigns across Facebook and Instagram.
- Manage significant monthly advertising budgets across multiple markets.
- Plan campaign structure, budgets, audiences, bidding and objectives.
- Monitor and optimise CPL, CPA, CTR, conversion rate and cost per hire/acquisition.
- Track performance beyond leads — from Lead → Qualified Lead → Conversion/Hire.
- Build and optimise prospecting, retargeting and lookalike campaigns.
- Run structured A/B tests across creatives, copy, audiences, placements and landing pages.
- Identify underperforming campaigns quickly and take corrective action.
- Scale successful campaigns while maintaining acquisition efficiency.
- Work closely with designers and content teams to continuously produce and test recent creatives.
- Ensure Meta Pixel, Conversion API (CAPI), events and attribution tracking are correctly
- implemented.
- Analyse landing pages and the complete acquisition funnel to identify conversion issues.
- Produce clear weekly reports covering spend, conversions, CPA, learnings and next actions.

Required Experience





- 3–5 years of hands-on experience managing Meta Ads.
- Proven experience managing meaningful monthly ad budgets.
- Strong understanding of Meta Ads Manager and campaign optimisation.
- Strong knowledge of:
- Meta Pixel
- Conversion API
- Custom Audiences
- Lookalike Audiences
- Retargeting
- Attribution & Events
- Creative testing
- Strong understanding of CPL, CPA, CAC, ROAS and conversion rates.
- Experience with lead-generation or performance-driven campaigns.
- Ability to analyse campaign data and make decisions independently.
- Experience working directly with creative/design teams.

Preferred Candidates

- Experience managing campaigns targeting the UK, Ireland, Australia or other international
- markets.
- Recruitment, healthcare, education or high-volume lead-generation experience.
- Experience with landing-page and funnel optimisation.
- Google Ads experience is a plus, but Meta Ads expertise is the priority.

What We're Looking For

We are specifically looking for a performance marketer who is hands-on inside Meta Ads Manager every day.

You should be able to look at a campaign, identify why performance is dropping, determine whether the problem is the audience, creative, offer, landing page or funnel, and take action.

Success in this role will ultimately be measured by quality conversions and acquisition cost — not simply impressions, clicks or number of leads.

Pay: ₹30,000.00 - ₹50,000.00 per month

Experience:

- Meta Ads: 2 years (Required)

Work Location: In person

📌 Senior Performance Marketer - Meta Ads Specialist (India)
🏢 Xpress Health
📍 India