A client-facing role focused on retention marketing and lifecycle campaign management. The candidate will be responsible for executing and optimizing multi-channel campaigns, managing user journeys, and driving

engagement through data-led strategies.

Key Requirement:

Multi-Channel Campaign Execution

- Execute campaigns across push notifications, WhatsApp, email, SMS, in-app, and web

- Manage large-scale and automated campaign rollouts

Lifecycle & Retention Marketing

- Build and manage onboarding, engagement, reactivation, and retention journeys

- Optimize user lifecycle to improve engagement and reduce churn

User Segmentation & Personalization

- Create behavioral cohorts for targeted communication

- Deliver personalized user experiences across channels

Campaign Analytics & Optimization

- Track and analyze campaign performance (CTR, CVR, DAU, churn, etc.)

- Use tools like GA4, MoEngage/WebEngage/CleverTap for insights

- Continuously optimize campaigns based on data

Gamification & Engagement

- Execute interactive campaigns (quizzes, polls, predictors, etc.)

- Drive user engagement during key events (e.g., live matches)

Loyalty & Rewards Operations

- Manage loyalty programs, reward mechanics, and fulfillment





- Support retention through engagement-led initiatives

Cross-Functional Coordination

- Work closely with content, design, and product teams

- Manage timelines, trackers, and campaign workflows

Background and Experience:

Must-Have Requirements

- 2+ years of experience in CRM / lifecycle / retention marketing

- Hands-on experience with marketing automation tools (MoEngage, WebEngage, CleverTap, or similar)

- Experience in executing campaigns across push, WhatsApp, email, SMS

- Solid understanding of lifecycle marketing and user journeys

- Analytical mindset with experience in campaign performance tracking

Technical Skills

- Experience with GA4 and campaign analytics tools

- Understanding of deep-linking and event tracking

- Ability to work with dashboards and reporting tools

Good to have

- Experience in gamification or engagement-led platforms

- Exposure to sports, media, or entertainment ecosystems

- Familiarity with loyalty programs and reward systems

Job Snapshot

Updated Date

02-09-2026

Job ID

Job_202949

Department

Fanalytics - Delivery Unit

Location

India

Experience

2 - 5 Years

Employee Type

Full Time

📌 Campaign Operations Executive (India)
🏢 sportzinteractive
📍 India