Role Overview

The Brand Strategist will be responsible for understanding the business, brand, market, competition, target audience and communication challenge, and translating these into a clear strategic direction for the creative and execution teams.

The person will own the question:

“What should the brand communicate, to whom, why and how should it influence them?”

The Creative Designer will then translate this strategic direction into visual communication.

Key Responsibilities1. Brand & Business Understanding

- Understand client business objectives and brand challenges.
- Study the brand, product, target audience and competitive environment.
- Understand product differentiators and market opportunities.
- Identify communication gaps and growth opportunities.
- Translate business objectives into marketing and communication objectives.

2. Brand Strategy

Develop:

- Brand positioning
- Brand proposition
- Brand promise
- Target audience definition
- Consumer / HCP insights
- Communication objectives
- Key communication messages
- Brand personality
- Communication territories
- Campaign platforms
- Brand communication architecture

3. Pharma & Healthcare Strategy

For pharma/healthcare brands, work on:

- HCP segmentation
- Doctor communication strategy
- Product differentiation
- Brand positioning
- Competitive analysis
- Communication hierarchy
- Promotional strategy
- Visual-aid communication strategy
- Doctor engagement ideas
- CME / activation concepts
- Digital communication strategy

The candidate should be comfortable understanding scientific/product information and converting it into commercially relevant communication, while working with medical/scientific specialists wherever required.

4. Campaign Strategy

Develop strategic direction for:

- Product launches
- Brand campaigns
- Product re-positioning
- Awareness campaigns
- Doctor engagement
- Patient awareness
- Digital campaigns




- Corporate campaigns
- Events and activations

5. Creative Briefing

This is one of the most important responsibilities.

The Brand Strategist must convert strategy into a transparent Creative Brief covering:

Business Objective → Communication Objective → Target Audience → Insight → Proposition → Key Message → Desired Response → Creative Direction

The designer should never have to guess what the communication is supposed to achieve.

6. Market & Competitor Analysis

- Conduct competitor reviews.
- Analyse competitor positioning and communication.
- Identify white spaces.
- Track category trends.
- Study relevant campaigns and communication approaches.
- Develop actionable strategic recommendations.

7. Client Presentations

- Participate in client meetings.
- Present strategic recommendations.
- Explain the rationale behind strategic decisions.
- Handle strategic discussions confidently.
- Translate complex marketing thinking into simple business language.

8. Internal Strategy Development

Work closely with:

- Founder / Strategy Head
- Account & Project Manager
- Creative Designer
- Copywriters
- Medical writers
- Digital specialists
- External partners

to ensure that strategy is correctly translated into execution.

Key Deliverables

The Brand Strategist should be capable of producing:

- Brand strategy documents
- Brand positioning frameworks
- Communication strategies
- Competitor analysis
- Consumer/HCP insights
- Campaign platforms
- Creative briefs




- Product launch strategies
- Brand activation concepts
- Communication calendars
- Presentation decks
- Strategic recommendations

Educational Qualification

Preferred:

- MBA / PGDM in Marketing
- Bachelor's degree in Marketing, Advertising, Mass Communication, Pharmacy, Life Sciences or related field

Candidates from other backgrounds with strong relevant strategic experience may also be considered.

Experience

3–6 years of relevant experience, preferably in:

- Advertising agencies
- Healthcare / pharma agencies
- Brand consulting
- Marketing agencies
- FMCG brand marketing
- Consumer marketing
- Pharma brand management

Strong preference for candidates who have worked on:

Pharma / Healthcare / FMCG / Consumer Brands

Skills Required

- Strategic thinking
- Consumer/HCP insight development
- Brand positioning
- Marketing fundamentals
- Competitive analysis
- Campaign planning
- Presentation skills
- Storytelling
- Creative briefing
- Client communication
- PowerPoint
- Research and analytical thinking

What We Are Looking For

We are not looking for someone who simply makes PowerPoint presentations.

We want someone who can look at a business/brand problem and say:

“Here is the problem, here is the insight, here is the strategic chance, and here is the communication territory we should own.”

The candidate should be curious, commercially minded and comfortable challenging conventional thinking.

KPIs

- Quality of strategic recommendations
- Strength of insights
- Quality of creative briefs
- Strategic relevance of campaigns
- Client satisfaction
- Pitch contribution
- New business contribution
- Ability to convert strategy into actionable execution
- Repeat business / strategic account growth

Pay: From ₹30,000.00 per month

Benefits:

- Cell phone reimbursement

Work Location: In person

📌 Brand Strategist (India)
🏢 Ryze Marketing
📍 India