Job Summary:

We are looking for a dynamic and result-oriented Area Sales Manager (ASM) to manage and expand our sales in the HORECA segment. The ASM will be responsible for driving sales targets, developing strong customer relationships, and leading a team to achieve business growth across the assigned territory.

Key Responsibilities:

- Develop and execute territory sales plans for HORECA clients.
- Identify, target, and onboard current HORECA dealers.
- Maintain strong relationships with key accounts and ensure high levels of customer satisfaction.
- Monitor sales performance and achieve monthly, quarterly, and annual sales targets.
- Conduct regular market visits to monitor competitor activity, pricing, and new product introductions.
- Coordinate with internal teams (marketing, logistics, finance) to ensure smooth service delivery.
- Manage a team of Sales Executives / Territory Sales Officers; train and guide them toward performance goals.
- Ensure timely collections and credit control in line with company policy.




- Provide market intelligence and feedback to management for business strategy refinement.

Key Requirements:

- Bachelor’s degree in Business Administration, Marketing, or a related field
- 5+ years of sales experience in the HORECA segment (FMCG/F&B;/Hospitality preferred).
- Strong understanding of the HORECA channel dynamics.
- Excellent negotiation, communication, and interpersonal skills.
- Ability to lead, motivate and manage a team.
- Willingness to travel extensively within the assigned area.

Key Performance Indicators (KPIs):

- Achievement of sales targets (value and volume)
- Growth in customer base
- Client retention and satisfaction rate
- Team performance and productivity
- Collection efficiency and credit management
- Market share improvement in the assigned area

Job Type: Full-time

Pay: ₹20,000.00 - ₹35,000.00 per month

Benefits:

- Cell phone reimbursement
- Health insurance
- Paid sick time
- Provident Fund

Work Location: In person

📌 Area Sales Manager (India)
🏢 hotel shoppee india private
📍 India