Digital & Performance Marketing Manager

Location: Mumbai
Department: Marketing
Experience: 3–5 years
Employment Type: Full time

About the Role

We are looking for a results-driven Digital & Performance Marketing Manager to lead our digital growth, paid media, customer acquisition, and online performance. The ideal candidate combines strong analytical thinking with an understanding of luxury branding and premium consumer behaviour.

Key Responsibilities

- Develop and execute digital and performance marketing strategies across Meta, Google, YouTube and other relevant platforms.
- Plan, launch and optimise paid advertising campaigns to drive sales, leads, website traffic and customer acquisition.
- Manage monthly digital marketing budgets and ensure efficient ROAS, CAC and conversion rates.
- Monitor campaign performance and prepare regular reports with actionable insights.
- Conduct audience research, segmentation, retargeting and funnel optimisation.
- Work closely with the creative and marketing teams to develop high-performing ad creatives, copies and campaigns.
- Drive website conversions and e-commerce revenue through performance marketing initiatives.
- Manage and optimise Google Ads, Meta Ads and other paid channels.
- Track customer journeys through Google Analytics, Meta Pixel, Google Tag Manager and relevant analytics tools.
- Conduct A/B testing of creatives, audiences, landing pages and campaign strategies.
- Identify trends, opportunities and new digital channels for customer acquisition.
- Collaborate with the sales and operations teams for gifting,



festive, corporate and seasonal campaigns.
- Support SEO, email marketing, CRM and remarketing initiatives where required.
- Stay updated on digital marketing trends, platform changes and emerging performance marketing tools.

Key Performance Indicators

- ROAS and overall advertising efficiency
- Customer Acquisition Cost (CAC)
- Website traffic and conversion rate
- Online revenue generated through paid channels
- Lead generation and lead quality
- Campaign ROI
- Growth in customer database and repeat purchases
- Creative and campaign performance

Requirements

- 3–5 years of experience in digital/performance marketing, preferably in luxury, lifestyle, hospitality, fashion, beauty, F&B; or premium consumer brands.
- Strong hands-on experience with Meta Ads and Google Ads.
- Good understanding of Google Analytics, tracking and conversion optimisation.
- Strong analytical and reporting skills.
- Ability to manage budgets and make decisions based on data.
- Excellent communication and project management skills.
- Strong understanding of digital consumer behaviour and marketing funnels.
- Experience with e-commerce platforms is an advantage.
- A good eye for premium aesthetics and brand positioning.

Ideal Candidate

Someone who is commercially driven, analytical, creative and highly accountable, with the ability to turn digital marketing investments into measurable business growth while maintaining the standards of a luxury brand.

Pay: ₹30,000.00 - ₹50,000.00 per month

Work Location: In person

📌 Performance Marketing Manager (India)
🏢 Ether Atelier Chocolate
📍 India