Lead Generation Specialist

Location: Bangalore | Office Experience: 2–4 years Type: Full-time

About the Role

We are looking for an experienced Outbound Lead Generation Specialist to generate qualified sales leads through cold email outreach.

You will own the complete outbound process , prospecting, list building, email infrastructure, campaign creation, outreach, follow-ups, lead qualification and sales handoff.

This is a performance-driven role. Your success will be measured by qualified leads and sales opportunities generated, not simply emails sent.

Key Responsibilities

● Build targeted prospect lists using Apollo, LinkedIn Sales Navigator, Clay and similar tools.

● Identify decision-makers and relevant businesses across Australia.

● Set up and manage cold email campaigns using Instantly, Smartlead or similar platforms.

● Manage domains, inboxes, SPF, DKIM, DMARC, warm-up and email deliverability.

● Write and optimise personalised cold email sequences and follow-ups.

● Run A/B tests across audiences, messaging, offers and CTAs.

● Monitor campaign performance and continuously optimise response and conversion rates.





● Manage replies and identify interested prospects.

● Qualify leads and book meetings for the sales team.

● Maintain accurate lead and campaign data in the CRM.

● Work closely with sales to improve lead quality and conversion.

Ideal Candidate

● 2–4 years of hands-on B2B cold email/outbound experience.

● Proven experience using Instantly, Smartlead or similar platforms.

● Strong knowledge of email deliverability.

● Experience with Apollo, LinkedIn Sales Navigator and/or Clay.

● Strong cold email copywriting skills.

● Experience generating qualified meetings through outbound.

● Excellent written English.

● Data-driven and commercially focused.

● Experience targeting Australia, UK or US markets is highly desirable.

● Digital marketing/SEO industry experience is a solid advantage.

Pay: ₹300,000.00 - ₹600,000.00 per year

Experience:

- Apollo: 2 years (Required)
- Linkedin Sales Navigator: 2 years (Required)
- instantly: 1 year (Required)
- Smartlead: 1 year (Required)

Work Location: In person

📌 Lead Generation Specialist (India)
🏢 Brand Vantage Marketing
📍 India