Department / Division

Sales & Marketing

External Interface

(Enlist external agencies/authorities that you are required to deal with while discharging your duty)

- Agencies � Event Management
- Government/ regulatory bodies
- Retailers
Sponsors

Minimum Qualification

(i.e education, training etc.)

Graduate, MBA (Marketing)

Minimum Experience

3-5 years of experience in retail industry; marketing experience is preferred

Special Skills/Attributes

(required for performing the job effectively)

- Knowledge of Advertising and PR concepts
- Understanding of designing and outdoor advertising
- Knowledge of brand building
Knowledge of pricing / budgeting

Overall Purpose/Objective

Of the job

Responsible for creating a brand imagery and communication guideline including creatives, logo,



brand positioning etc

Key Responsibilities

(List major responsibilities, that you have, to achieve the key objectives)

- Manage content creation and take ownership for publishing content that showcases thought leadership and sector expertise.

- Build brand awareness and visibility through all PR and social media channels.

- Managing all web content including our website, blogs, social media handles

- Create, manage and implement our overall media (digital and traditional) strategy.

- Plan and execute HSP and Palladium events in coordination with the team members and their guidance

📌 Assistant Manager - Digital Marketing (India)
🏢 The Phoenix Mills
📍 India