Campaign Strategy & Planning:

o Develop and implement performance marketing strategies for Google Ads and

Meta platforms to drive brand awareness, lead generation, and sales.

o Create and manage ROI-driven campaigns targeting niche audiences in the

Dermatology, Health, and Beauty segments.

o Perform market research and competitive analysis to refine campaign strategies.

2. Campaign Execution & Optimization:

o Set up and manage end-to-end ad campaigns, including keyword research,

audience segmentation, bid strategies, and budget allocation.

o Continuously monitor and optimize campaigns to achieve performance KPIs such

as CTR, conversion rate, and ROAS.

o Leverage A/B testing to enhance ad creatives, landing pages, and audience

targeting.

3. Analytics & Reporting:

o Track and analyze campaign performance using tools like Google Analytics, Meta

Business Suite,



and other reporting platforms. o Provide detailed reports with actionable insights and recommendations for

improving campaign effectiveness.

o Monitor industry trends and algorithm updates to adjust strategies accordingly.

4. Creative Collaboration:

o Collaborate with the creative team to develop visually appealing and engaging ad

creatives tailored to the Dermatology, Health, and Beauty audiences.

o Work closely with content writers and designers to ensure messaging aligns with

campaign objectives and brand identity.

Pay: ₹500,000.00 - ₹800,000.00 per year

Advantages:

- Flexible schedule

Work Location: In person

📌 Performance Marketing (India)
🏢 Sombal's Placement
📍 India