Key Responsibilities

1. Marketplace Management

- Manage day-to-day operations of all assigned marketplaces.
- Manage product listings, titles, descriptions, images, specifications, pricing and keywords.
- Ensure products are correctly categorized and optimized for maximum visibility.
- Monitor account health, seller ratings, customer feedback and marketplace policies.
- Identify new marketplace opportunities and expansion channels.

2. Sales & Revenue Growth

- Take ownership of monthly, quarterly and annual e-commerce sales targets.
- Develop strategies to achieve and exceed revenue targets.
- Monitor daily sales, orders, average order value and conversion rates.
- Identify rapid-moving, slow-moving and high-potential products.
- Develop strategies to increase product-wise and category-wise sales.
- Drive repeat purchases and customer retention.

3. Marketplace Advertising

- Plan and manage marketplace advertising campaigns.
- Manage PPC/Sponsored Product campaigns and promotional activities.
- Optimize advertising spend based on ROAS, ACOS/TACOS and profitability.
- Continuously test keywords, products, bids and campaigns.
- Ensure advertising budgets are aligned with sales targets.

4. Product Listing & SEO

- Develop SEO-friendly product titles, bullet points and descriptions.
- Conduct keyword research and competitor analysis.
- Improve product discoverability and organic rankings.
- Coordinate with the marketing/design team for product images, banners, videos and A+ content.
- Regularly audit listings and improve content based on marketplace performance.

5. Pricing & Promotions

- Monitor competitor pricing and marketplace offers.
- Recommend appropriate pricing strategies.
- Plan discounts, coupons, offers,



bundles and promotional campaigns.
- Ensure promotions contribute positively to revenue and profitability.
- Track competitor activity and market trends.

6. Inventory & Order Management

- Monitor marketplace inventory levels on a daily basis.
- Coordinate with purchase, warehouse and sales teams to maintain optimum stock.
- Identify potential stock-outs and overstock situations.
- Ensure orders are processed and dispatched within marketplace timelines.
- Minimize cancellations, returns and negative customer experiences.

7. Analytics & Reporting

Prepare and present regular reports covering:

- Daily Sales
- Monthly Revenue
- Target vs Achievement
- Number of Orders
- Average Order Value
- Conversion Rate
- Product-wise Sales
- Marketplace-wise Sales
- Advertising Spend
- ROAS / ACOS / TACOS
- Returns & Cancellations
- Customer Ratings & Reviews
- Inventory Status
- Profitability

The manager should be able to analyse numbers, identify problems and take corrective action independently.

Key Performance Indicators (KPIs)

The candidate will be evaluated primarily on measurable business performance.

KPI

Measurement

Monthly Sales Target

Target vs Actual

Revenue Growth

Month-on-Month / Year-on-Year

Order Growth

Monthly

Conversion Rate

Marketplace-wise

Advertising ROAS

Campaign-wise

ACOS / TACOS

Within approved limits

Average Order Value

Monthly

Product Ranking

Priority SKUs

Return Rate

Within acceptable limits

Cancellation Rate

Minimize

Stock Availability

Maintain optimum levels

Marketplace Rating

Maintain/improve

Gross Margin

Target profitability

HR

+91-XXXXXXXXXX

Pay: ₹25,000.00 - ₹50,000.00 per month

Work Location: In person

📌 E-COM / SOCIAL MEDIA MANAGER (India)
🏢 HOTEL SHOPPEE INDIA
📍 India