Job Description – Digital Marketing SpecialistPosition

Digital Marketing Specialist

Experience

Minimum 4 years of relevant experience

Job Overview

We are looking for an experienced and creative Digital Marketing Specialist to develop, implement, and manage digital marketing strategies that increase brand awareness, audience engagement, customer reach, and business growth.

The candidate will be responsible for managing digital campaigns, social media platforms, paid advertisements, SEO, content creation, and influencer marketing activities.

Key Responsibilities

1. Digital Marketing

- Develop and execute effective digital marketing strategies and campaigns.
- Plan and manage online promotional activities to increase brand visibility and customer engagement.
- Monitor campaign performance and prepare regular performance reports.
- Identify current digital marketing opportunities and trends.

2. Social Media Marketing

- Manage the company's social media platforms, including Instagram, Facebook, YouTube, and other relevant channels.
- Develop monthly social media content calendars.
- Create engaging posts, reels, stories, and promotional content.
- Monitor engagement, reach, followers, and overall social media performance.
- Respond to trends and develop relevant content to improve audience engagement.

3. SEO

- Develop and implement SEO strategies to improve website visibility and organic traffic.
- Conduct keyword research and optimize website content.
- Monitor search rankings, organic traffic, and SEO performance.
- Identify opportunities for improving website search engine visibility.

4. Google Ads

- Plan, create, manage, and optimize Google Ads campaigns.
- Monitor campaign budgets, conversions, CTR, CPC, and ROI.
- Conduct keyword research and optimize ad performance.
- Prepare reports and recommendations based on campaign results.

5. Meta Ads

- Create and manage advertising campaigns on Facebook and Instagram.
- Develop suitable target audiences and campaign strategies.




- Monitor ad performance and optimize campaigns based on results.
- Manage advertising budgets effectively to achieve campaign objectives.

6. Content Creation

- Plan and coordinate digital content for social media and other marketing platforms.
- Develop creative ideas for posts, reels, videos, campaigns, and promotional materials.
- Work closely with graphic designers, videographers, and other team members to produce high-quality content.
- Ensure content is aligned with the company's brand and marketing objectives.

7. Influencer Marketing

- Identify suitable influencers and content creators for promotional campaigns.
- Coordinate with influencers for collaborations and promotional activities.
- Negotiate campaign requirements and coordinate deliverables.
- Track influencer campaign performance and engagement.

8. Analytics and Reporting

- Monitor digital marketing KPIs and campaign performance.
- Analyze website, social media, Google Ads, and Meta Ads data.
- Prepare regular reports highlighting performance, insights, and areas for improvement.
- Use data-driven insights to improve future campaigns.

Required Skills

- Strong knowledge of Digital Marketing.
- Excellent knowledge of Social Media Marketing.
- Hands-on experience in Google Ads and Meta Ads.
- Good understanding of SEO and keyword research.
- Robust content planning and content creation skills.
- Experience in Influencer Marketing and campaign coordination.
- Good analytical and reporting skills.
- Knowledge of current digital marketing trends and social media trends.
- Creative thinking and strong communication skills.
- Ability to manage multiple campaigns and deadlines.

Qualifications

Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field.

Preferred Experience

Candidates with 4+ years of hands-on experience in digital marketing, particularly in social media management, paid advertising, SEO, content creation, and influencer marketing, will be preferred.

Benefits:

- Paid time off

Work Location: In person

📌 Digital Marketing Executive (India)
🏢 Active Planet Entertainments
📍 India