BRAND & MARKETING MANAGER

Location: Udaipur, Rajasthan
Job Type: Full-Time
Experience: 5+ Years Preferred
Industry: Fashion / Apparel / Lifestyle

About the Role

We are looking for an experienced and proactive Brand & Marketing Manager to lead both online and offline marketing for a newly launched clothing brand.

The ideal candidate should be able to plan and execute marketing initiatives that increase brand awareness, attract new customers, drive sales, and build a strong presence across digital as well as offline channels.

This is a hands-on role for someone who can take ownership of marketing — from running digital campaigns to planning events, collaborations, activations and other customer acquisition initiatives.

Key Responsibilities

- Plan and execute the overall online and offline marketing strategy.
- Manage and optimize Meta Ads, Instagram and Facebook campaigns.
- Plan Google Ads and other digital acquisition campaigns where relevant.
- Develop strategies to acquire current customers and improve conversions.
- Plan and execute offline marketing campaigns and brand activations.
- Organize events, exhibitions, pop-ups, launches and promotional activities.
- Identify opportunities for brand collaborations and partnerships.
- Build relationships with influencers, creators, stylists, communities and relevant businesses.
- Plan promotional campaigns around new collections, launches and key occasions.




- Identify new channels and opportunities for customer acquisition.
- Develop strategies to increase both online website sales and offline customer engagement.
- Maintain consistency in the brand's positioning and communication across all marketing activities.

Skills & Experience

- 5+ years of experience in marketing, brand management or customer acquisition.
- Strong understanding of both digital and offline marketing.
- Experience planning events, activations, exhibitions or offline campaigns.
- Strong understanding of customer acquisition and brand building.
- Ability to develop and execute marketing campaigns independently.
- Good communication, networking and negotiation skills.
- Solid understanding of fashion, lifestyle and consumer behavior.

Preferred Candidate

Experience working with fashion, apparel, lifestyle, premium consumer or D2C brands will be highly preferred.

We are looking for someone who can go beyond simply running advertisements -someone who can actively identify opportunities, build partnerships, organize campaigns and events, and continuously find new ways to bring customers to the brand both online and offline.

Salary is negotiable, with no bar for the right candidate.

Pay: ₹25,000.00 - ₹55,000.00 per month

Benefits:

- Paid sick time
- Paid time off

Work Location: In person

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