SEO & Digital Marketing Specialist

Experience: 3–5 Years

Job Type: Full-Time

Work Mode: Remote

Company: Okda Lifestyle

About Us

OKDA is an India-based bag manufacturer blending traditional Indian craftsmanship with modern, sustainable design to create trusted and stylish companions for life's journeys.

Job Summary

We are looking for an SEO & Digital Marketing Specialist with 3–5 years of hands-on experience in SEO and digital marketing. The ideal candidate should have a strong understanding of SEO, social media, content, website optimization, digital campaigns, and analytics, along with the ability to use modern digital and AI tools effectively.

A candidate with a technical/IT background or good technical understanding of websites will be preferred.

Key Responsibilities:

Plan and execute SEO strategies to improve organic traffic, search rankings, website visibility, and overall digital performance.

Manage On-Page, Off-Page, and Technical SEO activities.

Conduct keyword research, competitor analysis, SEO audits, and content-gap analysis.

Optimize website content, meta tags, headings, internal links, URLs, and other SEO elements.

Manage and monitor link-building and other off-page SEO activities.

Handle and improve the company's social media presence, including content planning, posts, campaigns, and content calendars.

Coordinate with the content and design teams to create SEO-friendly, engaging, and visually appealing content.

Monitor website and campaign performance using Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar tools.

Use relevant AI tools for research, content planning, SEO analysis, and marketing activities.

Stay updated with Google algorithm updates, AEO, GEO, AI Search, social media trends, and digital marketing practices.

Prepare regular SEO and digital marketing performance reports.

Identify new opportunities to improve brand visibility, engagement,



traffic, and conversions.

Requirements:

3–5 years of relevant experience in SEO & Digital Marketing.

Strong practical knowledge of On-Page, Off-Page, and Technical SEO.

Good understanding of social media platforms, content strategy, and digital marketing.

Experience with tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.

Good understanding of website optimization and basic technical SEO concepts.

Familiarity with AI tools, AEO, and GEO is an advantage.

Strong analytical, creative, communication, and problem-solving skills.

Ability to work independently and manage multiple activities in a remote work environment.

A technical/IT background or strong technical understanding will be preferred.

Ideal Candidate:

We are looking for a creative, proactive, and hands-on digital marketing professional who can independently manage SEO activities, contribute to social media and content strategies, understand website performance, and continuously explore new ways to strengthen the company's online presence.

How to Apply

Interested candidates can apply by sending their updated resume and portfolio/work samples to [email protected] with the subject line:

“SEO & Digital Marketing Specialist – Application”

Pay: ₹25,000.00 - ₹30,000.00 per month

Application Question(s):

- How many years of hands-on experience do you have in SEO and Digital Marketing? Please mention your experience in Social Media Management/Marketing and the platforms you have worked on.
- Which SEO, Digital Marketing, Analytics, Social Media, and AI tools have you worked with? Please mention your key areas of expertise, such as Technical SEO, On-Page/Off-Page SEO, Content Marketing, AEO, GEO, Social Media, Paid Marketing, etc.
- What is your current salary, expected salary, notice period, and are you comfortable with a full time remote role with potential Delhi/NCR work in the future?

Work Location: Remote

📌 SEO & Digital Marketing Specialist (Delhi)
🏢 OKDA LIFESTYLE
📍 Delhi