Eevagga is a tech-driven, full-stack event company focused on premium birthday experiences in Bangalore. We are building a scalable, high-performance growth engine with a goal of 65+ premium events per month.
This is not a typical ads role.
This role owns the entire paid growth funnel — from Lead to Booking.
Role Mission
Build and scale a predictable birthday lead engine delivering:
• CPL ≤ ₹900
• SQL ≥ 35%
• Profitable Cost per Booking
• 8x Revenue-to-Ad-Spend efficiency
You will directly impact company revenue.
What You Will Own1️⃣ Meta Ads Strategy & Execution
- Campaign structuring (CBO vs ABO)
- Budget allocation and scaling
- Creative testing framework
- Audience testing and expansion
- Performance optimization
2️⃣ Funnel & Conversion Optimization
- Lead form optimization
- Budget qualification logic
- SQL improvement strategy
- Retargeting flows
- Remarketing audience building
- Spend
- CPL
- SQL %
- Cost per Booking
- Revenue generated
- Experiments conducted
- Learnings & next plan
No vanity metrics. Only business impact.
Key KPIs
- CPL ≤ ₹750 (within 60 days)
- SQL ≥ 30%
- Cost per Booking < 10% of AOV
- Minimum 5 creative tests per week
- Monthly revenue growth from paid channel
What We Are Looking For
- 2–4 years hands-on Meta Ads experience
- Experience in D2C / Local service / Lead generation business
- Solid understanding of conversion tracking & offline conversions
- Comfortable with numbers and business math
- Experience working with CRM integrations (LeadSquared preferred)
This Role Is NOT For You If:
- You only boost posts
- You focus only on CTR & CPM
- You blame Meta algorithm changes
- You cannot explain Cost per Booking
This Role Is Perfect For You If:
- You think in funnels, not just campaigns
- You care about revenue, not just leads
- You want to build something from early-stage to scale
- You want direct access to the founder and business decisions