Key Responsibilities

- Develop and execute social media strategies aligned with KAZO's brand and business objectives.
- Manage day-to-day presence across Instagram, Facebook, YouTube, Pinterest and other relevant platforms.
- Create and manage monthly content calendars, campaigns, launches, offers and seasonal communication.
- Coordinate with creative, content, influencer and marketing teams to deliver engaging social media content.
- Drive brand awareness, engagement, followers and conversions through organic and paid social initiatives.
- Manage influencer collaborations, creator campaigns and brand partnerships.
- Monitor social media trends, fashion trends and competitor activities to identify new opportunities.
- Track and analyze social media performance metrics and prepare regular reports with actionable insights.
- Manage community engagement, comments, DMs and customer interactions while maintaining the brand tone.
- Work closely with the e-commerce and retail teams to support product launches,



promotions and business campaigns.
- Stay updated with the latest social media algorithms, formats, tools and trends.

Requirements

- 4–5 years of relevant experience in Social Media Marketing, preferably within fashion, retail, lifestyle or D2C brands.
- Strong understanding of Instagram, Facebook, YouTube and other social platforms.
- Experience in content strategy, social media campaigns and influencer marketing.
- Strong creative thinking with an understanding of fashion, visual aesthetics and brand communication.
- Positive understanding of social media analytics and performance metrics.
- Excellent communication and coordination skills.
- Ability to manage multiple campaigns and work in a fast-paced retail environment.
- Candidates with experience handling social media for a fashion/retail brand will be preferred.

📌 Social Media Marketing Specialist (Noida)
🏢 KAZO Brands
📍 Noida